Annual Report 2009/10 Excellence in Retailing - Douglas Holding

106 Divisions
Hussel · Confectionery
“Chocolate Bar” in Aschaffenburg. Dubbed the “Confectionery
of the Future,” the pilot venue opened at the
town’s “City Galerie” shopping center in June 2010, premiering
a brand new look and novel product range. The
store design includes a modern lounge area, surfaces in
a velvety chocolate-colored finish, and suspended display
tables. The merchandise extends to themed collections
such as “Bestsellers,” “Tradition,” and “Chocolate Art” –
along with the innovative line “Save the World” introducing
sustainably cultivated and manufactured products. The
first Hussel “Chocolate Bar” serving chocolate and coffee
specialties numbers among the other store standouts.
Hussel is also whetting customers’ appetites with a
fresh logo in a fitting color: chocolate brown. The logo
not only features in all of the newly opened and modernized
confectionery shops. It also graces the new Internet
presence at www.hussel.de: an eye-catching site with instant
appeal and a logical, user-friendly structure. The “My
Chocolate” concept represents another absolute premiere.
Created exclusively for the Hussel online shop, this app allows
customers to create their own chocolate – to match
their own personal tastes. Needless to say, the online store
also offers cherished Hussel classics such as truffles, cookies
and marzipan, while dependable, professional delivery
rounds out the store’s service package.
Hussel will be rolling out this fresh, new and younger
look at its remaining locations during the current
2010/11 fiscal year. The promising shop concept piloted in
The Hussel confectionery stores tempt passersby with tasty treats – as here in Aschaffenburg‘s “City Galerie.”