Annual Report 2009/10 Excellence in Retailing - Douglas Holding

Pear shape
Round brilliant shape
Princess shape
ENJOYING MOMENTS
OF HAPPINESS
Christ can look back on one of the most successful
years in its history. The 204 jewelry stores generated
turnover of EUR 310 million during the 2009/10 financial
year. This represents an increase of 6.1 percent compared
to the previous year. As a result Christ was able to
further extend its good position on the German market.
The more than 2,000 friendly and dedicated employees
played a key role in this achievement.
Ongoing improvements to the product ranges, store
designs, service and marketing added further accents to
the success. Christ opened nine new stores during the
2009/10 financial year at a total investment of over EUR
14 million. Moreover a further 18 venues were updated
Divisions
Christ · Jewelry
and outfitted with a new, contemporary look. Sales areas
were expanded at those locations where it was viable
and appropriate. New features were also introduced, ensuring
that the latest collections can be showcased to
perfection. The additions also included shop-in-shops
and atmospheric wedding ring lounges where couples
can make their dream of a uniquely personal wedding
ring come true. By using the Wedding Ring Configurator
– now a fixture of every Christ store – customers can
enter their individual wishes and preferences directly at
a terminal.
Within the stores, the various merchandise segments
have their own dedicated sales areas. For example, com-
Christ epitomizes modern design, appealing window displays and fashionable product ranges – as here on Frankfurt‘s Zeil boulevard.
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