Annual Report 2009/10 Excellence in Retailing - Douglas Holding

During the 2009/10 financial year Hussel maintained
a firm focus on investing in quality and innovation when
it came to shop design, merchandising and service.
Although the number of stores declined from 274 to 261,
the company posted sales of just under EUR 100 million in
Germany and Austria, all but matching the previous year’s
figure.
In Germany Hussel opened nine new confectioneries
and updated a further 16 in line with its customers’ latest
wishes. During the same period 22 venues were closed as
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Hussel · Confectionery
part of the network optimization program, some of them
due to expiring leases. While sales in Germany fell by a
marginal 1.3 percent to EUR 95 million, Hussel maintained
its leadership of the pure confectionery segment, partly
because industry sales declined across the board due to
weather conditions. In Austria turnover at the 14 (previous
year: 16) confectionery shops was EUR 4.5 million, down
7 percent on the year.
The highlights of the 2009/10 financial year included
the Hussel website relaunch and a new confectionery cum
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