Annual Report 2009/10 Excellence in Retailing - Douglas Holding

Hussel in Figures
Aschaffenburg is also due to be tested at other venues.
It is hoped that “Hussel refreshed” also appeals to a younger,
“sweet-toothed” target group. Hussel is gearing up for
the future with a policy of “attracting the young and keeping
the regulars.” In the area of merchandising, the number
of different articles will again be significantly reduced.
At the same time, new brands will be added with the
goal of establishing Hussel as a purveyor of exclusive confectionery.
In just one example, Hussel will be extending
its selection of sustainable, resource-saving products – in
its “Organic Confectionery” line.
Net sales in EUR m Stores Employees
Sparking new trends in shop design and product presentation: Hussel in the Bavarian city of Aschaffenburg.
Divisions
Hussel · Confectionery
2009/10 2008/09 2009/10 2008/09 2009/10 2008/09
Germany 94.9 96.2 247 258 1,094 1,040
Austria 4.5 4.8 14 16 47 57
Total 99.4 101.0 261 274 1,141 1,097
Hussel will continue to focus keenly on quality of
service. To further boost its associates’ expertise, the company
is offering a range of specialist sales training and
other relevant courses to its staff. With high-quality products,
first-class service and a fresh and up-to-date shop
environment, Hussel is aiming to secure new customers
while cementing its bonds with existing fans.
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