Annual Report 2009/10 Excellence in Retailing - Douglas Holding

76 Divisions
Douglas · Perfumeries
Did you know ...
that Douglas sold over 14 million
fragrance products in 2010? That’s
equivalent to some 4,000 full bathtubs!
However, the period also saw 41
new perfumeries opening their doors, the
majority of them in Poland (17), Bulgaria (5) and Italy
(4). All in all, sales at the 760 Douglas perfumeries outside
Germany exceeded EUR 930 million, almost matching
the previous year’s figure. Italy, Poland and Turkey
in particular posted strong gains. They were ably supported
by the perfumeries in the Netherlands and Austria,
where Douglas – despite facing strong competition
– has led the market for years.
At home and abroad, Douglas is still placing its faith
in an unwavering customer orientation, excellent product
ranges and above all dedicated and professional
personnel who offer first-class service and outstanding
shopping experiences every single day. The customers
have honored this commitment with high sales – and
by voting Douglas “Retailer of the Year” for the second
time running in 2010: Douglas came in first in the “Perfumery”
category of a major survey conducted by the
independent “Q&A Research & Consultancy” institute in
conjunction with the German Retail Federation and the
“Handelsblatt” newspaper. An accolade of this stature
both represents praise and recognition for Douglas and
its employees and provides an incentive to remain “Germany’s
best perfumery” in the eyes of its customers.
In merchandising, Douglas continued to expand the
share of own and exclusive brands in Germany and beyond.
Numerous trend brands such as the cult fragrances
from “Ed Hardy,” “True Religion” and “Dsquared2”
are available exclusively from Douglas in many European
countries, as are nail varnish by Essie and natural cosmetics
from Mádara. The partnership with the jewelry
designer Thomas Sabo is also auguring well: his debut
fragrance “Charm Rose” numbered among the most
successful launches of 2010. An unusual partnership between
Douglas and Tommy Hilfiger has also proved a
great success. Douglas employees from across Germany
helped to design the new Hilfiger fragrance – including
the packaging and marketing. The result was a true
The Douglas beauty professionals do everything to make their customers feel good; shown here, Wolfgang Zühlke from Hilden.