Annual Report 2009/10 Excellence in Retailing - Douglas Holding

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80 Divisions Douglas · Perfumeries Douglas in Figures Net sales in EUR m Stores Employees 2009/10 2008/09 2009/10 2008/09 2009/10 2008/09 Germany 946.7 920.0 445 452 6,725 6,541 Southern and Western Europe 607.0 613.9 427 440 4,492 4,551 Central and Eastern Europe 315.8 307.1 328 317 3,575 3,436 Total 1,869.5 1,841.0 1,200 1,209 14,792 14,528 Sales adjusted by EUR 9.2 m (previous year: EUR 12.5 m) from the U.S. company sold in the interim. Southern and Western Europe: Denmark, France, Italy, Monaco, the Netherlands, Portugal, Spain, Switzerland Central and Eastern Europe: Austria, Bulgaria, Croatia, Czech Republic, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Slovenia, Turkey Did you know ... that the combined sales areas of all the Douglas perfumeries would cover almost three million square feet or 39 soccer fields? Since the fall of 2010 Douglas has even boasted its own Smartphone app. It will direct shoppers to the nearest perfumery, display information on store events, ascertain what skin type they have, and download product recommendations and the latest special offers. An array of features on platforms such as Facebook and Youtube also intensify the interaction with younger customers who value Douglas as a beauty trendsetter. But despite the growing influence of the Internet, the fixed-location segment will remain the Douglas mainstay. Following a consolidation phase in 2009, Douglas is now looking ahead to renewed growth. It will be focusing on those countries where Douglas is already the market leader, or can aspire to be within the foreseeable future. Across Europe some 50 to 60 new perfumeries are due to open their doors, with numerous existing locations being updated to reflect their specific locations or target groups. Several new flagship stores are scheduled in major German cities such as Munich and Stuttgart. Farther afield, new stores are planned for top locations like Paris and Warsaw, where – with some 11,000 square feet of sales space – one of the largest perfumeries in eastern Europe will be welcoming its first customers. The Group’s exclusive and own brands are being regularly augmented with additional top-quality lines. In 2011 the innovative haircare and styling line “HerCut” will be among the new launches, while the latest scent from the luxury shoe brand “Jimmy Choo” and the association with Michael Förster and Walter Johnsen will add new highlights to the fragrance segment. These two passionate perfumers have already achieved international renown with numerous legendary scents. Now, under the label “Förster & Johnsen,” they have created “emotion fragrances” exclusively for Douglas: scents that capture feelings such as happiness, confidence, composure, courage, love and energy. The premium care cosmetics from the Swiss brand “Artemis” will also be bolstering Douglas care competence. These products will be sold exclusively at Douglas starting January 2011. Douglas is well equipped for the future – thanks to its focus on customer orientation, new and outstanding product ranges, state-of-the-art store designs, innovative technologies and first-class services. Thanks to attractive perfumeries that offer the perfect products for every target group, wherever the location. Thanks to professional visual merchandising that ensures marketing strategies are tailored to individual stores’ requirements. And above all thanks to the passion for creating unique shopping experiences that infuses its almost 15,000 capable and dedicated employees. Day after day, at each store, in every country. This should ensure that Douglas can continue to extend its already healthy position in the European market on a sustained basis.
Stress-free shopping: Douglas – here in Apeldoorn, Holland – combines an upbeat, feel-good ambiance with attractive lines. Divisions Douglas · Perfumeries 81
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Annual Report 2009/10 Excellence in
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U3 DOUGLAS HOLDING AG 1 DOUGLAS HOL
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MISSION STATEMENT DOUGLAS HOLDING A
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to within the foreseeable future. A
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CORPORATE GOVERNANCE DOUGLAS HOLDIN
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167 168 component of the Chief Huma
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Dr. Dr. h.c. Jörn Kreke, Chairman
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Fig. 3 Fig. 2 · Maximum and minimu
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from Executive Board speeches as we
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IMPRESSIONS October 2009 With Dougl
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June 2010 Hussel pilots a “new wo
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DOUGLAS HOLDING AG 19 Mission State
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Valued for their reading tips: Mari
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seminar at the Zeppelin University
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DOUGLAS HOLDING AG Mission Statemen
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MANAGEMENT REPORT CONTENTS Manageme
Page 33 and 34: KEY RESULTS IN THE 2009/10 FISCAL Y
Page 35 and 36: All five retailing divisions combin
Page 37 and 38: Fig. 1 · Targets and results Targe
Page 39 and 40: ahead at the positive economic outl
Page 41 and 42: In the fiscal year, Douglas opened
Page 43 and 44: The operating earnings in the Books
Page 45 and 46: Fig. 6 · Development of capital ex
Page 47 and 48: lining, which had a liquidity effec
Page 49 and 50: DOUGLAS HOLDING AG The DOUGLAS HOLD
Page 51 and 52: INTERNAL CONTROL SYSTEM AND KEY SUC
Page 53 and 54: DVA calculation Based on the premis
Page 55 and 56: Fig. 14 · Employees by division Ch
Page 57 and 58: development of highly qualified emp
Page 59 and 60: Corporate responsibility is also an
Page 61 and 62: “La Margerita” in organic quali
Page 63 and 64: Information technology opportunitie
Page 65 and 66: The data transferred is then automa
Page 67 and 68: The existing risks both as individu
Page 69 and 70: in most industrial countries, the s
Page 71 and 72: cialty retail stores forms a solid
Page 73 and 74: By relaunching its online presentat
Page 75 and 76: DIVISIONS CONTENTS 72 Perfumeries 8
Page 77 and 78: THE WORLD OF BEAUTY First, the good
Page 79 and 80: Nowy Sa˛ cz, Poland, October 2009
Page 81 and 82: Natalia Wörner and Michael Michals
Page 83: showpiece: “Hilfiger Woman” - a
Page 87 and 88: Established the first-ever Douglas
Page 89 and 90: Austria’s first multi-channel boo
Page 91 and 92: Divisions Thalia · Books 87 Tradit
Page 93 and 94: Thalia in Figures employees, who su
Page 95 and 96: Capturing the imaginations of Dortm
Page 97 and 98: Pear shape Round brilliant shape Pr
Page 99 and 100: Nadia Iram Christ, Frankfurt (Zeil)
Page 101 and 102: Christ: more than ever before. Empl
Page 103 and 104: FASHIONS, TOP BRANDS, MULTI-CHANNEL
Page 105 and 106: Whether her style is casual or clas
Page 107 and 108: merchandising program, enabling App
Page 109 and 110: During the 2009/10 financial year H
Page 111 and 112: Impeccably showcased products: the
Page 113 and 114: Hussel in Figures Aschaffenburg is
Page 115 and 116: FINANCIAL STATEMENTS CONTENTS 112 F
Page 117 and 118: CONSOLIDATED INCOME STATEMENT for t
Page 119 and 120: STATEMENT OF CHANGES IN GROUP EQUIT
Page 121 and 122: Financial statements Facts & figure
Page 123 and 124: NOTES TO THE CONSOLIDATED FINANCIAL
Page 125 and 126: IAS 23 “Borrowing Costs” In Mar
Page 127 and 128: public sector have been expanded. T
Page 129 and 130: Group of Consolidated Companies Ger
Page 131 and 132: At-equity consolidation 09/30/2010
Page 133 and 134: 5. Accounting and valuation princip
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Financial assets denominated in a f
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issued for speculative purposes. De
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NOTES TO THE INCOME STATEMENT 6. Sa
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11. Investment result In the previo
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15. Income taxes Income taxes 2009/
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Intangible assets - Fiscal year 200
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Property, plant and equipment - Fis
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Finance leases As of the balance sh
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Carrying amounts of goodwill and in
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accounts. The write-downs on trade
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23. Assets and liabilities held for
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of the fiscal year, which are then
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essary information, this plan is qu
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Statement of changes in current pro
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Cash and cash equivalents are compr
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31. Fair Values of financial instru
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All financial liabilities existing
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Financial liabilities In the 2006/0
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There were no receivables from rela
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Expenses for auditor’s fees In ac
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Significant shareholdings No. Name
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Prof. Dr. Mark Wössner Entrepreneu
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FURTHER INFORMATION CONTENTS 176 Ov
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Overview of the past several years
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Fair Value Amount at which an asset
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www.douglas.de www.thalia.de · www
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Annual Report 2009/10 Excellence in Retailing - Douglas Holding

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