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Annual Report 2009/10 Excellence in Retailing - Douglas Holding

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34 Management <strong>Report</strong><br />

Key results<br />

Bus<strong>in</strong>ess activities and operat<strong>in</strong>g environment<br />

Net assets, f<strong>in</strong>ancial position and result of operations<br />

DOUGLAS HOLDING AG<br />

Subsequent events<br />

Control system and success factors<br />

Opportunities and risks situation<br />

Statutory disclosures<br />

Forecast and overall assessment<br />

Overall economic operat<strong>in</strong>g environment<br />

Global economy once aga<strong>in</strong> grows robustly<br />

The global economic recovery cont<strong>in</strong>ued <strong>in</strong>to the first half of 20<strong>10</strong>, which had commenced<br />

already <strong>in</strong> the preced<strong>in</strong>g year. Accord<strong>in</strong>g to the predictions of the Institute for<br />

World Economy (IfW), the global economy grew substantially dur<strong>in</strong>g this period, reach<strong>in</strong>g<br />

almost the record level of the first half of 2008. An important contribution to the economic<br />

recovery came <strong>in</strong> particular from the emerg<strong>in</strong>g countries of Asia and Lat<strong>in</strong> America. But<br />

western countries also made significant contributions towards economic recovery with<br />

high export activities and grow<strong>in</strong>g consumer spend<strong>in</strong>g. The third quarter of 20<strong>10</strong> saw a<br />

somewhat decl<strong>in</strong>ed momentum <strong>in</strong> the world economic recovery, which was, among others,<br />

due to the phas<strong>in</strong>g out of economic stimulus packages and restrictions on fiscal consolidation<br />

<strong>in</strong> some countries. All <strong>in</strong> all, the economic outlook however rema<strong>in</strong>s positive. In<br />

particular, economies with strong exports will cont<strong>in</strong>ue to profit from the Asian growth<br />

dynamic. Overall, IfW predicts economic production to grow by about 3.7 percent <strong>in</strong> 20<strong>10</strong>,<br />

thus nearly as much as <strong>in</strong> the years before the f<strong>in</strong>ancial crisis.<br />

Heterogeneous development <strong>in</strong> the euro zone<br />

The economic recovery also accelerated <strong>in</strong> the euro zone <strong>in</strong> the first half of 20<strong>10</strong>. Particularly,<br />

export-oriented economies like Germany profited from the recovery of world<br />

trad<strong>in</strong>g. While <strong>in</strong> Germany production growth stood at 2.2 percent, the gross domestic<br />

product exclud<strong>in</strong>g Germany grew by only 0.6 percent. Below average production <strong>in</strong>creases<br />

were posted by Portugal, Spa<strong>in</strong> and Italy; while total production <strong>in</strong> Greece and<br />

Ireland dropped. On the whole, economic growth slightly cooled down <strong>in</strong> the second<br />

half of 20<strong>10</strong>. The IfW predicts an <strong>in</strong>crease <strong>in</strong> the gross domestic product of 1.6 percent<br />

for the euro zone for 20<strong>10</strong>.<br />

Rapid economic recovery <strong>in</strong> Germany<br />

The German economy recovered <strong>in</strong> the first n<strong>in</strong>e months of 20<strong>10</strong> seemly faster than<br />

most of the other <strong>in</strong>dustrial nations as a result of exports. Germany benefited to a large extent<br />

from the ris<strong>in</strong>g demand for capital goods by expand<strong>in</strong>g emerg<strong>in</strong>g economies. But the<br />

domestic economy developed positively, too – both private consumer spend<strong>in</strong>g and corporate<br />

capital expenditure <strong>in</strong>creased considerably. The sharp decl<strong>in</strong>e <strong>in</strong> the unemployment<br />

figures, higher net salaries and the lower <strong>in</strong>terest rates all supported this development.<br />

Consequently, Germany recovered rather quickly from the f<strong>in</strong>ancial crisis compared to<br />

most of the other <strong>in</strong>dustrial countries. The IfW predicts a significant <strong>in</strong>crease <strong>in</strong> the real<br />

gross domestic product of 3.5 percent for 20<strong>10</strong>.<br />

Company-specific operat<strong>in</strong>g environment<br />

Positive retail trad<strong>in</strong>g development<br />

Accord<strong>in</strong>g to the German Retail Association (HDE), the framework conditions for retail<strong>in</strong>g<br />

improved dramatically dur<strong>in</strong>g the course of 20<strong>10</strong>. This was aided <strong>in</strong> particular by the<br />

overall economic recovery, the upwards trend on the employment market and the stable<br />

consumer mood. Between January and September, the German retail<strong>in</strong>g sector was higher<br />

by a nom<strong>in</strong>al 2.1 percent and a real 1.1 percent over the same period last year. Look<strong>in</strong>g

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