Annual Report 2009/10 Excellence in Retailing - Douglas Holding

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102 Divisions AppelrathCüpper · Fashion Anita Stumpf AC Dortmund Elisabeth Balzereit Departmental Manager, AC Münster “We prefer working as a team – and achieving our goals by a joint effort.” Sadina Grgic Trainee, AC Münster “I love helping customers and working at a store that puts such a premium on service!”
merchandising program, enabling AppelrathCüpper to forge an impactful and clear-cut public profile. Following successful campaigns with models like Toni Garrn and Katrin Thormann, the French supermodel Constance Jablonski will be the face of AppelrathCüpper in 2011. The reliably good advice and excellent service people have come to expect from the helpful and capable AC employees is highly appreciated by customers, not least because honesty and professionalism are so important in the fashion world. With carefully tailored courses, a seminar for budding managers and an apprenticeship program that accepted a total of 38 new recruits in August and September 2010, AppelrathCüpper is laying the foundations for continued quality of advice and service. During the 2010/11 financial year, AppelrathCüpper will continue to hone its new brand image. Following the closure of the Solingen venue in January 2011, its network now comprises 13 stores. All of the other locations are being successively strengthened with the aim of establishing them among the leading stores at their respective locations. To this end, the medium- to upperlevel merchandise is being strategically modernized, augmented by innovative brand-names and collections, and supplemented by attractively priced lines. The key challenge here lies in retaining the loyalty of long-standing customers while turning the newly acquired youthful target groups into devoted AC “regulars.” With the online shop – launched at the redesigned website www.appelrath.com in September 2010 – the company is affirming the twin pillars of its multi-channel strategy: fixed-location and e-commerce sales. Customers are now able to order individual items or complete outfits online from any of the advertising campaigns, catalogs and promotions – allowing them to enjoy hallmark AppelrathCüpper service from the comfort of their own homes. The website also provides comprehensive information on the brands and services available from AC; trend-tracking customers can subscribe to a newsletter and keep on top of the latest looks. Thanks to the dynamic expansion of its online sales, AppelrathCüpper is in pole position to benefit from a revival in the fashion segment – and to regain its former dynamism. Divisions AppelrathCüpper · Fashion Friendly service is the AppelrathCüpper trademark – seen here Karina Wacker, Münster. Belt by Napapijri Chinos by Marc O’Polo Shirt by Donnell 103
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Annual Report 2009/10 Excellence in
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U3 DOUGLAS HOLDING AG 1 DOUGLAS HOL
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MISSION STATEMENT DOUGLAS HOLDING A
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to within the foreseeable future. A
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CORPORATE GOVERNANCE DOUGLAS HOLDIN
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167 168 component of the Chief Huma
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Dr. Dr. h.c. Jörn Kreke, Chairman
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Fig. 3 Fig. 2 · Maximum and minimu
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from Executive Board speeches as we
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IMPRESSIONS October 2009 With Dougl
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June 2010 Hussel pilots a “new wo
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DOUGLAS HOLDING AG 19 Mission State
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Valued for their reading tips: Mari
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seminar at the Zeppelin University
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DOUGLAS HOLDING AG Mission Statemen
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MANAGEMENT REPORT CONTENTS Manageme
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KEY RESULTS IN THE 2009/10 FISCAL Y
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All five retailing divisions combin
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Fig. 1 · Targets and results Targe
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ahead at the positive economic outl
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In the fiscal year, Douglas opened
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The operating earnings in the Books
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Fig. 6 · Development of capital ex
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lining, which had a liquidity effec
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DOUGLAS HOLDING AG The DOUGLAS HOLD
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INTERNAL CONTROL SYSTEM AND KEY SUC
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DVA calculation Based on the premis
Page 55 and 56: Fig. 14 · Employees by division Ch
Page 57 and 58: development of highly qualified emp
Page 59 and 60: Corporate responsibility is also an
Page 61 and 62: “La Margerita” in organic quali
Page 63 and 64: Information technology opportunitie
Page 65 and 66: The data transferred is then automa
Page 67 and 68: The existing risks both as individu
Page 69 and 70: in most industrial countries, the s
Page 71 and 72: cialty retail stores forms a solid
Page 73 and 74: By relaunching its online presentat
Page 75 and 76: DIVISIONS CONTENTS 72 Perfumeries 8
Page 77 and 78: THE WORLD OF BEAUTY First, the good
Page 79 and 80: Nowy Sa˛ cz, Poland, October 2009
Page 81 and 82: Natalia Wörner and Michael Michals
Page 83 and 84: showpiece: “Hilfiger Woman” - a
Page 85 and 86: Stress-free shopping: Douglas - her
Page 87 and 88: Established the first-ever Douglas
Page 89 and 90: Austria’s first multi-channel boo
Page 91 and 92: Divisions Thalia · Books 87 Tradit
Page 93 and 94: Thalia in Figures employees, who su
Page 95 and 96: Capturing the imaginations of Dortm
Page 97 and 98: Pear shape Round brilliant shape Pr
Page 99 and 100: Nadia Iram Christ, Frankfurt (Zeil)
Page 101 and 102: Christ: more than ever before. Empl
Page 103 and 104: FASHIONS, TOP BRANDS, MULTI-CHANNEL
Page 105: Whether her style is casual or clas
Page 109 and 110: During the 2009/10 financial year H
Page 111 and 112: Impeccably showcased products: the
Page 113 and 114: Hussel in Figures Aschaffenburg is
Page 115 and 116: FINANCIAL STATEMENTS CONTENTS 112 F
Page 117 and 118: CONSOLIDATED INCOME STATEMENT for t
Page 119 and 120: STATEMENT OF CHANGES IN GROUP EQUIT
Page 121 and 122: Financial statements Facts & figure
Page 123 and 124: NOTES TO THE CONSOLIDATED FINANCIAL
Page 125 and 126: IAS 23 “Borrowing Costs” In Mar
Page 127 and 128: public sector have been expanded. T
Page 129 and 130: Group of Consolidated Companies Ger
Page 131 and 132: At-equity consolidation 09/30/2010
Page 133 and 134: 5. Accounting and valuation princip
Page 135 and 136: Financial assets denominated in a f
Page 137 and 138: issued for speculative purposes. De
Page 139 and 140: NOTES TO THE INCOME STATEMENT 6. Sa
Page 141 and 142: 11. Investment result In the previo
Page 143 and 144: 15. Income taxes Income taxes 2009/
Page 145 and 146: Intangible assets - Fiscal year 200
Page 147 and 148: Property, plant and equipment - Fis
Page 149 and 150: Finance leases As of the balance sh
Page 151 and 152: Carrying amounts of goodwill and in
Page 153 and 154: accounts. The write-downs on trade
Page 155 and 156: 23. Assets and liabilities held for
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of the fiscal year, which are then
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essary information, this plan is qu
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Statement of changes in current pro
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Cash and cash equivalents are compr
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31. Fair Values of financial instru
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All financial liabilities existing
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Financial liabilities In the 2006/0
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There were no receivables from rela
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Expenses for auditor’s fees In ac
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Significant shareholdings No. Name
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Prof. Dr. Mark Wössner Entrepreneu
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FURTHER INFORMATION CONTENTS 176 Ov
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Overview of the past several years
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Fair Value Amount at which an asset
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www.douglas.de www.thalia.de · www
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