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User Interface Design and Ergonomics - National Open University of ...

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underst<strong>and</strong> the decisions that users <strong>of</strong> the web make in following various links to satisfy<br />

information goals.<br />

3.1.1 ADVANTAGES AND DISAVANTAGES OF MODEL-BASED<br />

EVALUATIONS<br />

The use <strong>of</strong> models to predict user behaviour is less expensive than empirical, usercentered<br />

evaluations. Thus many more iterations <strong>of</strong> the design can be tested. However, a<br />

necessary first step is conducting the task-level cognitive task analysis to use in<br />

producing model description. This is time consuming but can be used for testing many<br />

user interface designs.<br />

Models must be tested for validity. This is accomplished by watching humans perform<br />

the tasks <strong>and</strong> coding their behaviour for comparison with the model. This is time<br />

consuming but necessary to determine if the model predicts are accurate.<br />

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