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User Interface Design and Ergonomics - National Open University of ...

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M cones, or, misleadingly, green cones) is most sensitive to light perceived as green, with<br />

wavelengths around 534 nm.<br />

3.4.1 Facts about colour<br />

Colour can be a powerful tool to improve user interfaces, but inappropriate use<br />

can severely reduce human performance<br />

Colour can be very helpful in gaining the attention <strong>of</strong> users<br />

In designing user interfaces, pay attention to how to combine colours <strong>and</strong> human<br />

perception<br />

Consider people with colour deficiency in your colour combination. The colour<br />

limitations such as color blindness, near/far sighted <strong>and</strong> focusing speed should be<br />

considered.<br />

As we age, sensitivity to blue is even more reduced <strong>and</strong> perceive a lower level <strong>of</strong><br />

brightness. The implication is that you do not rely on blue for text or small<br />

objects.<br />

Red objects appear closer than blue objects<br />

3.5 ATTENTION<br />

Attention is the cognitive process <strong>of</strong> selectively concentrating on one aspect <strong>of</strong> the<br />

environment while ignoring other things. Examples include listening carefully to what<br />

someone is saying while ignoring other conversations in a room (the cocktail party effect)<br />

or listening to a cell phone conversation while driving a car. Attention is one <strong>of</strong> the most<br />

intensely studied topics within psychology <strong>and</strong> cognitive neuroscience.<br />

It is the taking possession by the mind, in clear <strong>and</strong> vivid form, <strong>of</strong> one out <strong>of</strong> what seem<br />

several simultaneously possible objects or trains <strong>of</strong> thought. Focalization, concentration,<br />

<strong>and</strong> consciousness are <strong>of</strong> its attributes. It implies withdrawal from some things in order to<br />

deal effectively with others, <strong>and</strong> is a condition which has a real opposite in the confused,<br />

dazed, scatterbrained state.<br />

Our ability to divide our attention among multiple tasks appears to depend on two things.<br />

First is the structure <strong>of</strong> the tasks that are trying to share our attention. Tasks with<br />

different characteristics are easier to share; tasks with similar characteristics tend to<br />

interfere. Important dimensions for task interference seem to be the modality <strong>of</strong> the<br />

task’s input (visual or auditory), its encoding (e.g., spatial/graphical/sound encoding, vs.<br />

words), <strong>and</strong> the mental components required to perform it. For example, reading two<br />

things at the same time is much harder than reading <strong>and</strong> listening, because reading <strong>and</strong><br />

listening use two different modalities.<br />

The second key influence on multitasking performance is the difficulty <strong>of</strong> the task.<br />

Carrying on a conversation while driving a car is fairly effortless as long as the road is<br />

familiar <strong>and</strong> free <strong>of</strong> obstacles; when the driver must deal with traffic or navigation,<br />

conversation tends to slow down or even stop.<br />

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