Rapid Assessment for Resilient Recovery and ... - GFDRR
Rapid Assessment for Resilient Recovery and ... - GFDRR
Rapid Assessment for Resilient Recovery and ... - GFDRR
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Recommendations <strong>for</strong> Reconstruction, <strong>Recovery</strong> <strong>and</strong> Resilience<br />
The hidden opportunity in recovery ef<strong>for</strong>ts is “building-back-better” through decisive <strong>and</strong><br />
<strong>for</strong>ward- thinking actions by public <strong>and</strong> private sector leaders. Table 18 itemizes recovery<br />
<strong>and</strong> build-back-better actions recommended to enable the sector to recover. It also includes<br />
strategic actions to assure the sector will remain a leader in an increasingly competitive<br />
regional <strong>and</strong> global marketplace. Thail<strong>and</strong>’s tourism sector is at a precarious point, susceptible<br />
to slipping from its current “value <strong>for</strong> money” status to a “cheap holiday” destination.<br />
Review of the “Amazing Thail<strong>and</strong>” positioning (initiated in 1997), support <strong>for</strong> the sector to offer<br />
new products <strong>for</strong> emerging <strong>and</strong> traditional markets, <strong>and</strong> a national commitment <strong>for</strong> alignment<br />
of vision with sustainable development is pressing – <strong>and</strong> key to building-back-better.<br />
Recommended ~6 mths 6-24 mths Responsibility<br />
<strong>Recovery</strong> Actions<br />
Immediate Actions (<strong>Recovery</strong>): Estimated funding of THB 15.5 million<br />
Fast-as-possible cleanup<br />
of trash <strong>and</strong> debris<br />
Immediate <strong>and</strong><br />
continuous in<strong>for</strong>mation<br />
communication<br />
Lift travel advisories<br />
Drop visa fees <strong>for</strong> leisure<br />
Utilize both volunteers <strong>and</strong><br />
technical experts to do tourismspecific<br />
cleanup activities<br />
• Support exp<strong>and</strong>ed TAT<br />
activities to improve capacity<br />
of crisis communication <strong>and</strong><br />
emergency promotion<br />
• Prepare <strong>for</strong> possible future<br />
negative publicity (such as<br />
rumors of disease outbreaks<br />
<strong>and</strong> safety concerns)<br />
Utilize diplomatic channels to<br />
lift travel advisories<br />
Liberalize travel visa program Continue to encourage<br />
Combined<br />
public <strong>and</strong><br />
private sectors<br />
Combined<br />
public <strong>and</strong><br />
private sectors<br />
Public sector<br />
Public sector<br />
travelers <strong>for</strong> 12 months <strong>and</strong> drop fees to further attract<br />
travelers<br />
travelers from specific<br />
markets through<br />
encouraging visa policies<br />
Longer-term Actions (recovery): Estimated funding of THB 60.0 million<br />
Encourage domestic<br />
travel<br />
• Declare special holidays<br />
• Offer tax deduction program<strong>for</strong> domestic travel<br />
Public sector<br />
Destination re-launch<br />
through mega event<br />
• Review the effectiveness of<br />
previous special events/<br />
• Organize tourism sector<br />
nationally to implement a<br />
Public <strong>and</strong><br />
private sectors<br />
(“The World is our<br />
Guest”) <strong>and</strong> augmented<br />
promotion to key <strong>for</strong>eign<br />
source markets<br />
(established <strong>and</strong><br />
emerging)<br />
campaigns<br />
• Return TAT <strong>and</strong> DOT budgets<br />
to pre-flood levels <strong>and</strong> augment<br />
funding to support international<br />
outreach <strong>and</strong> “back open <strong>for</strong><br />
business” promotion activities<br />
globally covered event<br />
• Showcase new products<br />
<strong>and</strong> build new image<br />
through renewed<br />
strategic positioning <strong>and</strong><br />
alignment of marketing<br />
Establish a crisis escrow<br />
account <strong>for</strong> rapid<br />
communication response<br />
to next crisis<br />
Target festivals/events<br />
• Define structure <strong>and</strong> trigger processes<br />
• Establish funding <strong>and</strong> build capacity <strong>for</strong> efficient launching<br />
at the start of the next crisis<br />
Support communities recovering Sponsor festivals <strong>and</strong><br />
Public sectors<br />
Public <strong>and</strong><br />
(CSR <strong>and</strong> groups) to<br />
improve Thai “traveler<br />
confidence”<br />
from the floods with special<br />
events <strong>and</strong> “celebration” days<br />
events to build destination<br />
identity <strong>and</strong> tourism<br />
product offerings<br />
private sectors<br />
Table 18: Tourism<br />
sector – Recommended<br />
recovery <strong>and</strong> build-backbetter<br />
actions<br />
54 THAI FLOOD 2011 RAPID ASSESSMENT FOR RESILIENT RECOVERY AND RECONSTRUCTION PLANNING
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