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Preventing Childhood Obesity - Evidence Policy and Practice.pdf

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Chapter 26<br />

Table 26.1 The health promotion process.<br />

Situational analysis Prioritization Planning Implementation<br />

Technical assessment<br />

(evidence from literature,<br />

local evidence,<br />

experience)<br />

<strong>and</strong> community<br />

consultation<br />

(contextual situation,<br />

socio - cultural factors,<br />

felt needs, existing<br />

programs, resources)<br />

Elements<br />

relating to behaviors,<br />

knowledge/skill gaps<br />

<strong>and</strong> environmental<br />

barriers to healthy eating<br />

<strong>and</strong> physical activity<br />

prioritized on importance<br />

(relevance <strong>and</strong> impact)<br />

<strong>and</strong> changeability<br />

Action plan development<br />

Aims (overall goal)<br />

Objectives (what will be<br />

achieved)<br />

Strategies (how the objective<br />

will be achieved)<br />

Actions (what will be done by<br />

whom <strong>and</strong> when)<br />

Implementation <strong>and</strong><br />

administration of<br />

action plan<br />

monitoring <strong>and</strong><br />

quality control<br />

Capacity building<br />

Workforce development, leadership, partnerships/relationships, organizational development, resources<br />

Evaluation<br />

Formative, process, impact, outcome, dissemination<br />

the community. They are usually more effective, efficient<br />

<strong>and</strong> sustainable in achieving intended outcomes<br />

than are organizations working alone. 7 Community<br />

ownership comes about by engaging <strong>and</strong> committing<br />

to the process <strong>and</strong> the outcomes, working collaboratively<br />

to develop a plan of action <strong>and</strong> then taking the<br />

responsibility to implement it.<br />

Capacity b uilding<br />

Capacity building processes are usually required from<br />

the outset to build the knowledge, skills, commitment,<br />

leadership, resources, structures <strong>and</strong> systems to initiate<br />

<strong>and</strong> sustain implementation efforts. Figure 26.1<br />

provides one such framework, which can be applied<br />

to obesity prevention efforts. The intent of capacity<br />

building needs to be clear from the beginning. Usually,<br />

it is best employed systematically,to build the capacity<br />

of the community to develop infrastructure, enhance<br />

program sustainability or build capabilities of community<br />

members. 11 Integrating such a framework into<br />

the action plan can assist in desired outcomes.<br />

Principles of p rogram d esign<br />

<strong>and</strong> p lanning<br />

Program d esign<br />

Program design begins with an assessment of contributing<br />

factors in the context of the community.<br />

Decisions can then be made about the focus <strong>and</strong> size<br />

of program, as well as about the barriers <strong>and</strong> facilitators<br />

to action. 12 The Analysis Grids of Elements Linked<br />

to <strong>Obesity</strong> ( ANGELO ) framework <strong>and</strong> process was<br />

specifically designed for obesity prevention, <strong>and</strong> is a<br />

useful tool for assessing a community ’ s environment<br />

<strong>and</strong> for prioritizing information from the community<br />

to guide action. 13,14 The overall approach needs to be<br />

framed to support the community ’ s view of the<br />

problem in order to minimize harm, stigmatization<br />

<strong>and</strong> blame. 15<br />

Program p lanning<br />

Using a strategic plan for the program planning<br />

process can assist in attaining a balanced resource<br />

222

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