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Preventing Childhood Obesity - Evidence Policy and Practice.pdf

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Developing country perspectives on obesity prevention policies <strong>and</strong> practices<br />

families may be able to cope with their food bills for<br />

one week, but are unsure of what will happen the following<br />

week as they are not able to build up food<br />

reserves. In practice, the lesson is that they eat as much<br />

as they can since they do not know when they will fall<br />

below the food sufficiency line. 20,21<br />

Household food insecurity is defined as limited or<br />

uncertain availability of nutritionally adequate <strong>and</strong><br />

safe foods, <strong>and</strong> limited or uncertain ability to acquire<br />

acceptable foods in socially acceptable ways. 18,22 The<br />

possible paradoxical association of hunger <strong>and</strong> food<br />

insecurity with childhood obesity was first raised in a<br />

case report in 1995. 23 The author speculated that this<br />

association may be because of “ an adaptive process<br />

to food shortages whereby increasing the consumption<br />

of inexpensive energy dense foods results in<br />

increasing body mass ”. Plausible mechanisms that<br />

may explain this association include cheaper cost <strong>and</strong><br />

over-consumption of energy-dense foods, overeating<br />

when foods become available, metabolic changes that<br />

may permit more efficient use of energy, fear of food<br />

restriction, <strong>and</strong> higher susceptibility to hunger, disinhibition<br />

<strong>and</strong> environmental cues. 24,25<br />

Socio - economic disadvantage in childhood is positively<br />

associated with an increased risk of obesity in<br />

adulthood. Lissau <strong>and</strong> Sorensen 26 showed that<br />

9 –10-year-old children in Copenhagen rated as dirty<br />

<strong>and</strong> neglected by school personnel were 9.8 times<br />

more likely to be obese 10 years later. Olson et al<br />

in 2007 27 attempted to explain why food insecurity<br />

as it is experienced in rich countries such as the<br />

USA results in adult obesity. After following 30<br />

rural women with at least one child, their most important<br />

conclusion was that growing up in a poor<br />

household appeared to “ super - motivate some women<br />

to actively avoid food insecurity in adulthood by<br />

using food to meet emotional needs after deprivation<br />

”. As the authors point out, this behaviour towards<br />

food may be a possible mechanism for explaining the<br />

association between childhood poverty <strong>and</strong> adult<br />

obesity.<br />

Drewnowski, in 2007, 28 demonstrated that much of<br />

the past epidemiologic research is consistent with a<br />

single parsimonious explanation: obesity has been<br />

linked repeatedly to consumption of low - cost foods.<br />

Refined grains, added sugars, <strong>and</strong> added fats are inexpensive,<br />

tasty <strong>and</strong> convenient. The fact that energy -<br />

dense foods cost less per megajoule than nutrient - dense<br />

foods, means that energy - dense diets provide not only<br />

cheaper energy, but may be preferentially selected<br />

by the lower - income consumer. In other words,<br />

the low cost of dietary energy (dollars/megajoule),<br />

rather than specific food, beverage, or macronutrient<br />

choices, may be an important predictor of weight gain<br />

amongst poorer populations.<br />

In examining the childhood obesity epidemic from<br />

the perspective of economics, Cawley 29 reports that<br />

the market has contributed to the recent increase<br />

in childhood overweight in three main ways. First,<br />

the real price of food fell, particularly energy - dense<br />

foods; second, rising wages increased the “ opportunity<br />

costs ” of food preparation for people in the workforce,<br />

encouraging them to spend less time preparing<br />

meals; <strong>and</strong> third, technological changes created incentives<br />

to use prepackaged food rather than to prepare<br />

foods.<br />

Several economic rationales justify government<br />

intervention in markets to address these problems.<br />

First, because free markets generally under - provide<br />

information, governments may intervene to provide<br />

consumers with nutrition information they need.<br />

Second, because society bears the soaring costs of<br />

obesity, the government may intervene to lower the<br />

costs to taxpayers. Third, because children are not<br />

what economists call “ rational consumers ”— they<br />

cannot evaluate information critically <strong>and</strong> weigh the<br />

future consequences of their actions — the government<br />

may step in to help them make better choices.<br />

The government could disseminate information to<br />

consumers directly, it could protect children from the<br />

marketing of unhealthy foods <strong>and</strong> could also apply<br />

taxes <strong>and</strong> subsidies that discourage the consumption<br />

of these or encourage physical activity. It could also<br />

require schools to remove vending machines for soft<br />

drinks <strong>and</strong> c<strong>and</strong>y. From the economic perspective,<br />

policy - makers should evaluate these options on the<br />

basis of cost – effectiveness studies.<br />

Until recently, it was commonly thought that nutrition<br />

- related chronic diseases were associated with<br />

wealthy societies, but it has been shown in almost all<br />

categories of developing countries that nutrition<br />

imbalances are most frequent among the poor. 30 This<br />

is especially evident in migrant populations; for<br />

example, in northern Mexico, there has been a dramatic<br />

increase in obesity <strong>and</strong> diabetes among indigenous<br />

populations who have become progressively<br />

287

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