FY 2010-11 Adopted Budget - Volusia County Government

Department: Ocean CenterOcean CenterActivity: Sales and MarketingActivity: Sales and MarketingAccount: 1301400ActualFY2008-09AdoptedFY2009-10EstimatedFY2009-10BudgetFY2010-11Expenditures by CategoryPersonal Services $ 317,784 $ 304,646 $ 301,084 $ 304,720Operating Expenses 671,936 358,567 341,280 359,414Capital Outlay 0 6,000 6,000 0Subtotal Operating Expenditures $ 989,720 $ 669,213 $ 648,364 $ 664,134Total Operating Expenditures $ 989,720 $ 669,213 $ 648,364 $ 664,134Reimbursements 0 0 0 0Net Expenditures $ 989,720 $ 669,213 $ 648,364 $ 664,134Expenditures by FundOcean Center $ 989,720 $ 669,213 $ 648,364 $ 664,134Number of Full Time Positions 6.00 6.00 6.00 6.00Number of Part Time Positions 0.00 0.00 0.00 0.00Number of Full Time Equivalent Positions 6.00 6.00 6.00 6.00Key Objectives1. Increase number of bookings and total event days2. Market Daytona Beach area as an attractive and affordable convention destination generating positive economic impact3. Market the expanded Ocean CenterPerformance MeasuresActualFY 2008-09EstimatedFY 2009-10BudgetFY 2010-111. Number of event days facility is utilized 212.00 223.00 256.002. Number of events held 62.00 75.00 72.003. Trade shows attended 15.00 12.00 18.00HighlightsThe Sales & Marketing activity is responsible for attracting and booking events and convention business for use of the Ocean Center. Itsprimary focus is to attract conventions and trade shows, because these events generate a positive economic impact on the VolusiaCounty community. The FY 2010-11 budget includes two unfunded positions.Volusia County Section F - 264