MEGATRENDS AND MEDIA

CONTENTS
Preface ..............................................................................................................................12
Section 1: Transformation of the Media Garden ................................................15
MEDIA AS THE INTERSPHERE OF HUMAN LIFE: ANOTHER VIEW
ON THE MEDIATIZATION OF COMMUNICATION THEORY ........................................ 16
Andrzej Adamski
CREDIBILITY OF MESSAGE ...................................................................................................... 40
Marek Debnár
DIGITAL HUMANITIES AND MEDIA STUDIES SCHOLARSHIP .................................. 48
Andrej Gogora
THE NEW LEGAL REGULATION OF WHISTLEBLOWING
IN SLOVAK LABOR LAW ............................................................................................................. 64
Daniel Krošlák – Andrea Olšovská
CURRENT TRENDS IN MEDIA ENVIRONMENT TRANSFORMATION ..................... 88
Jozef Matúš – Jana Galera
DEFICIT OF TRUTH IN MASS MEDIA AND ITS CONSEQUENCE
FOR A POLITICAL AND INTERNATIONAL SPHERE ....................................................... 97
Arkadiusz Modrzejewski
THE PROPOSAL OF BEHAVIOR STRATEGY RELATED TO DEMANDING SOCIAL
SITUATIONS IN MANAGEMENT OF SECONDARY ART SCHOOL WITH THE USE
OF INNOVATIVE PREDICTIVE SOFTWARE TOOLS
Gabriela Sláviková – Małgorzata Koszembar-Wiklik – Imrich Andrejčák .............112
FAMILY VALUES FACE TO FACE THE CHANGING MEDIA REALITY ......................124
Leona Stašová
IMPLEMENTATION OF MOBILE APPLICATIONS IN EDUCATION
AND POSSIBILITIES OF THEIR USE IN MEDIA EDUCATION ....................................140
Norbert Vrabec – Martin Graca – Slávka Mazáková
Section 2: Media and Marketing Game of the Oligarchs ...............................155
INCREASING BUSINESS PERFORMANCE BY BENCHMARKING TOOLS
FROM THE POINT OF VIEW OF INTERNET DATABASES APPLICATION ............156
Peter Gallo – Nella Svetozarovová