MEGATRENDS AND MEDIA

MEDIA AND MARKETING GAMES OF THE OLIGARCHS
The third strategic pillar focuses on effective communication to
ensure quality relationships that include collaboration and possible
partnerships. Implementation of these strategic directions implies
various steps in partnership elaboration which would realistically be
long term goal but is also particularly realised as networking within civil
society sector and in public media, awareness raising, public debates
within sectors and capacity building of CSOs. As the second pillar, the
strategic pillar three also feeds into the main strategy orientation on
capacity building.
BIBLIOGRAPHY:
Arthur W. Page Society. Building Belief: A New Model for Activating
Corporate Caracter&Authentic Advocacy, [online]. [2015-03-02]. Available
at: .
ECOPSI. Communication Management Competencies for European
Practitioners. [online]. [2015-03-02]. Available at: .
GRUNIG, E. J.: Two Way Symmetrical Public Relations: Past, Present,
and Future. In ROBERT L. HEATH: Handbook of Public Relations, Sage
Publications, 2011, p.11-31.
The Missing Link: CSO-Media relations. [online]. [2015-03-02]. Available
at: .
Contact data:
Majda Tafra-Vlahovic, PhD
University of Applied Sciences Baltazar
Ulica Vladimira Novaka 23
10290 Zaprešić
CROATIA
majda.tafra@gmail.com
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