MEGATRENDS AND MEDIA

MEGATRENDS AND MEDIA
that bandwagoning a one-way street would only harm than help the
system of human interaction.
The current global situation between the West, as spearheaded by the
U.S. and NATO on one hand and the non-Western actors such as Russia
on the other, has the taste of an upcoming war. The development and
outcome of the situation is to be seen. As of now, whether Russia and the
non-West would build a coalition, strong enough to resist and withstand
the U.S. and G7 that will ight for their objectives till the end, seems
an issue for further discussion. Also, whether the antiwar coalition,
that Russia is trying to put together under the BRICS, and the move to
produce a universal payment system that is equivalent to the Western
banking system SWIFT, as well as the relevance of creating their own
rating agencies, would work, remains a subject of further observation.
Moreover, whether the effect of the coalition in which Russia will take the
leading role would make Russia stronger actor or remain under the brunt
of the U.S., is to be seen. In this work, media have been briely discussed as
a powerful component part of the whole global environment ostensibly
impacting us all. Needless to say that many of the issues this paper has
raised are contributions to the ongoing discussions in the realm of social
sciences, and they may require further research of an interdisciplinary
nature by those interested in the ield.
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