MEGATRENDS AND MEDIA

TRANSCULTURAL COMMUNICATION AND MEDIA ART
B/ Type of occurrence: rhetoric
“Even a laneur, focusing on idleness with all the related ‘vices’, as economic
morality calls them, can be once again seen as an archetype of a particular
form of resistance. (...) A contrario, the laneur calls our attention to a
different type of need: the need for a more open, less domesticated way of
life, to nostalgia for an adventure.” 33
Table 3 (B)
Topic Sources Triggers Mode of
expression
idleness,
forms of
resistance
unboundedness
of life, archetype
of the form of
resistance
contemporary
laneur
fenomenological
descriptions,
irony
Object
adventure
C/ Type of occurrence: rhetoric
“The logic based on the economy of an individual inscribed into a wider
framework of the economy of salvation, which is inherent to Christian
soteriology, has been overcome altogether. Rather, it seems as if the
collective effervescence returned to some kind of Boschian ‘Garden of
Earthly Delights’; to a garden in which the time stops, the moment is
eternalized, which leads to some kind of invagination of the senses. We can
see some symptoms of a radical change in épistémê, which is no longer
based on a rational individual, rather it prioritizes the masses. Tribal masks
are returning bringing about primal force, a force releasing a source of
energy anyone can draw on.” 34
Table 4 (C)
Topic Sources Triggers Mode of
expression
metaphor of
invagination
of sense
Bosch´s artwork
Garden delights
tribal masks/
personas
metonymy
Object
timeless
space
33 MAFFESOLI, M.: O nomádství. Iniciační toulky. Praha : Prostor, 2002, p. 39-
40.
34 MAFFESOLI, M.: Rytmus života. Variácie o postmodernom imaginárne.
Bratislava : SOFA, 2006, p. 112. (Italics belong to the author of the
quotation.)
301