MEGATRENDS AND MEDIA

MEGATRENDS AND MEDIA
INCREASING BUSINESS PERFORMANCE
BY BENCHMARKING TOOLS FROM THE POINT
OF VIEW OF INTERNET DATABASES APPLICATION
Peter Gallo – Nella Svetozarovová
ABSTRACT:
The presented paper deals with the possibilities of increasing business
performance by using the methods of benchmarking. As the main tools of
measuring business performances or these of individual industries, the methods
of inancial and economic analyses and prediction models known from inancial
controlling are used. Based on the accounting statements available from Internet
databases it is relatively easy and effective to monitor the company’s success, to
evaluate customers, suppliers, competitors and by this to improve the market
share. To make the evaluation it is possible to use special point methods which
measure the market position globally or partially according to management
requirements. The goal of the paper is to point out the possibilities of effective
company’s management by the use of Internet databases, benchmarking
and controlling. These tools can be implemented directly into the company’s
management system and thus it is possible to increase the effectiveness of
management process. In this simple and up-to-date way companies can innovate
and improve their whole management system.
KEY WORDS:
business performance, benchmarking, controlling, internet databases, media,
management eficiency, innovation
1 Introduction
From the perspective of the development of the media the current
period can be characterized as the period of their more intensive use
and innovation. The media are beginning to implement themselves
more signiicantly in the business sector and engage in the activities of
businesses. While some of the management tools were unimaginable
for managers in the past, or were very dificult to implement, it is easier
today. The media, especially the Internet and online databases provide
the possibility to improve benchmarking. This allows businesses to
better monitor developments on the market, increase competitiveness
and improve governance. I the case of media use it is no longer just
about satisfying personal needs, but also about their increased use in
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