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MEGATRENDS AND MEDIA

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TRANSCULTURAL COMMUNICATION <strong>AND</strong> <strong>MEDIA</strong> ART<br />

always true. Furthermore, some media may be serious, progressive,<br />

lean to function in a transparent way and not abusing their persuasion<br />

in own favour. However, the media are generally still less serious, and<br />

unscrupulous. The problem is not solely connected with the fact that<br />

they inance their activities by themselves, and thus should increase<br />

revenue to support their businesses, but it is because there is no limit to<br />

their proit making lust, which ultimately becomes the main goal of their<br />

activity. This evokes the need for progressive media, whose main target<br />

is not making extreme proit but a reasonable balance between income<br />

and service.<br />

Conclusions<br />

The task this paper was set for is to examine the nature of international<br />

orders and systems in a nutshell. The paper has tried to cover this task<br />

within the framework of International relations discipline and global<br />

politics. While assessing how orders and systems impact the human<br />

polity as a whole, the study has contributed in some depth, to the on<br />

going debates, particularly, with regard to how the iduciaries of the<br />

human polities interact in the global environment. It has tried to briely<br />

assess, how the behaver of the major actors, signiicantly, affect issues<br />

that matter to all of us, in the process of their interactions. The study<br />

has shaded some light on the current global politics and the political<br />

strategies of major actors, including how these actors pursue their<br />

objectives of controlling global politics. The study has covered various<br />

theories that help to grasp and explain the political, economic and social<br />

aspects of present day global environment, and the inevitability of<br />

transformations that will give birth to a new system.<br />

The paper has outlined how orders and systems transform themselves<br />

over time, and how they in turn affect the human polity in one-way<br />

or another. The analysis has been applicable to the emergent order, to<br />

this orders initial current system, and to the looming next system that<br />

is now on the horizon. It emphasizes that the human polity and its<br />

genuine intellectuals, including the progressive media, should rise up,<br />

to encourage the transformation that has been headed towards positive<br />

objectives against selish motives. The paper suggests the need of<br />

inding and encouraging a favorable trajectory for the betterment of ever<br />

worsening conditions of present day human polity. Its inding cautions<br />

329

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