MEGATRENDS AND MEDIA

MEGATRENDS AND MEDIA
them to recipients? Nevertheless, that the redactors can really try it,
psychological insights notes 6 , that we can not even objectively perceive
or process and assess the informations and events. It is because in these
cognitive processes enters a series of subjective factors of each individual.
Each person perceives and processes reality, informations and events of
life more or less distinct and unique. Problem is, that most people do not
realize these subjective determinations and consequently believes that if
one interprets the same event differently that this must be from his side
knowingly introducing, lies, propaganda, or intellectual backwardness.
This will then cause social tensions, conlicts, whether blaming each
other of ulterior motives. We believe that also the following factors
may cause the belief of many people on media failure, and that, they
do not trust them. Demonstration of the effect of psychological, social
and pedagogical factors in media work could help us eliminate many
of the social tensions and mistrust, and on the other hand, set better
mechanisms of media work, so that we can compensate impossibility
of redactors to objectively perceive and interpret reality and events in
it. Actually, it is about giving up the illusion that man, redactor, citizen,
politics or an expert are be able to objectively and truthfully relect the
phenomena of life.
Goals of research
Our aim was to research how respondents perceive the media regarding
the thrust. Furthermore, as the various media presents the same themes
and events and how speciic pedagogical, psychological, social and
spiritual factors are affecting the work of the redactors. Speciically, we
research the psychological, social and pedagogical factors that inluence
our perception and processing information and events by our brain. Our
intention was also to see, to what extent those respondents from the
media knows the listed psychological, social and pedagogical factors and
determinants, and whether they are adding them into their work.
Research questions
1. What is the credibility of Slovak and Czech media for citizens?
2. Are individual media different in the interpretation and evaluation of
the same themes and events? If yes, are these differences signiicant?
How are these differences relected in one media? How are these
differences relected in a mainstream and non-mainstream media?
3. What are the speciics of personality psychology of studied redactors
in the context of the impact of cognitive-psychological patterns of
6 STERNBERG, R. J.: Kognitivní psychologie. Praha : Portál, 2002, p. 254.
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