MEGATRENDS AND MEDIA

MEDIA AND MARKETING GAMES OF THE OLIGARCHS
The presented study makes contributions to perception of media
credibility in Slovak audience. However, a number of important
limitations need to be considered. First, the current research was not
speciically designed to evaluate all the factors related media credibility.
More research is required to determine the how the individual factors
lead to the inal credibility perception. Second, the research is not
representative because of the sampling method and clearly; the sample
may not represent any deinable population larger than itself. Nonprobability
sampling is a good method to use when conducting a pilot
study therefore; further research is required to obtain representative
results. Thirdly, the generalizability of these results is subject to
certain limitations. A number of possible future studies using the same
experimental set up would be a contribution to this topic.
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