MEGATRENDS AND MEDIA

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MEDIA AND MARKETING GAMES OF THE OLIGARCHS The presented study makes contributions to perception of media credibility in Slovak audience. However, a number of important limitations need to be considered. First, the current research was not speciically designed to evaluate all the factors related media credibility. More research is required to determine the how the individual factors lead to the inal credibility perception. Second, the research is not representative because of the sampling method and clearly; the sample may not represent any deinable population larger than itself. Nonprobability sampling is a good method to use when conducting a pilot study therefore; further research is required to obtain representative results. Thirdly, the generalizability of these results is subject to certain limitations. A number of possible future studies using the same experimental set up would be a contribution to this topic. BIBLIOGRAPHY: DARNELL, K.: Semantic differentiation. Methods of Research in Communication. Boston : Houghton Miflin Company, 1970. DAVOOD M., MUHAMAD SHAM SHAHKAT, A., MUSA ABU, H.: Research Attention to the Credibility of Information Sources. In Media Ethics, 2010, Vol. 21. No. 2, p. 33-39. HILLIGOSS, B., SOO YUNG, R.: Developing a unifying framework of credibility assessment: Construct, heuristics, and interaction in context. In Information Processing & Management, 2008, Vol. 44, No. 4, p. 1467- 1484. ISSN 0306-4573. JOHNSON, T. J., KAYE, B. K.: Cruising is believing?: Comparing Internet and traditional sources on media credibility measures. In Journalism and Mass Communication Quarterly, 1998, Vol. 75, p. 325–340. ISSN 1077- 6990. KIOUSIS, S.: Public trust or mistrust? Perceptions of media credibility in the information age. In: Mass Communication & Society, 2001, Vol. 4, No. 4, p. 381-403. ISSN 1520-5436. METZGER, M.J. et al.: Credibility for the 21st century: integrating perspectives on source, message, and media credibility in the contemporary media environment. In Communication Yearbook, 2003, Vol. 27, p. 293-335. ISSN 0147-4642. O’KEEFE, D. J.: Persuasion: Theory and Research. Newbury Park, CA : Sage, 1990. SAVOLAINEN, R.: Media credibility and cognitive authority. The case of seeking orienting information [online]. [2015-03-12]. Available at . 285
MEGATRENDS AND MEDIA SCHWEIGER, W.: Media credibility - experience or image? A survey on the credibility of the World Wide Web in Germany in comparison to other media. In European Journal of Communication, 2000, Vol. 15, No. 1, p. 37-59. ISSN 0267-3231. WATHEN, C.N., BURKELL, J.: Believe it or not: factors inluencing credibility on the Web. In Journal of the American Society for Information Science and Technology, 2002, Vol. 53, No.2, p. 134-144. ISSN 1532-2882. Contact data: Mgr. Lucia Vilčeková, PhD. Faculty of Management Comenius University in Bratislava Odbojárov 10 82005 Bratislava SLOVAKIA lucia.vilcekova@fm.uniba.sk 286
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Faculty of Mass Media Communication
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MEGATRENDS AND MEDIA: Media Farm -
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As the conference’s organisers, w
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SCIENTIFIC CONFERENCE BOARD Dr. h.
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PhDr. Andrea Koltaiová, PhD. Unive
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CONTENTS Preface ..................
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Dear Colleagues, Dear Scientiic Com
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Transformation of the Media Garden
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TRANSFORMATION OF THE MEDIA GARDEN
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MEGATRENDS AND MEDIA INCREASING BUS
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MEGATRENDS AND MEDIA If we think mo
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MEGATRENDS AND MEDIA From another p
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MEGATRENDS AND MEDIA provides a cer
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MEGATRENDS AND MEDIA Benchmarking e
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MEGATRENDS AND MEDIA GALLO, P.: Uka
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MEGATRENDS AND MEDIA OLIGARS IN MED
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MEGATRENDS AND MEDIA economic magna
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MEGATRENDS AND MEDIA second one is
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MEGATRENDS AND MEDIA which they try
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MEGATRENDS AND MEDIA In the Czech R
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MEGATRENDS AND MEDIA at: . LANGE, W
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MEGATRENDS AND MEDIA NEW TRENDS IN
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MEGATRENDS AND MEDIA only to accura
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MEGATRENDS AND MEDIA 4 Media market
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MEGATRENDS AND MEDIA broader divers
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MEGATRENDS AND MEDIA we often witne
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MEGATRENDS AND MEDIA FIRST ATTEMPTS
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MEGATRENDS AND MEDIA 2. Cooperating
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MEGATRENDS AND MEDIA 1. Examination
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MEGATRENDS AND MEDIA it was obtaine
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MEGATRENDS AND MEDIA insert supplem
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MEGATRENDS AND MEDIA any business e
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MEGATRENDS AND MEDIA But even with
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MEGATRENDS AND MEDIA RESEARCH THE M
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MEGATRENDS AND MEDIA them to recipi
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MEGATRENDS AND MEDIA Table 1: Trust
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MEGATRENDS AND MEDIA 3 The differen
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MEGATRENDS AND MEDIA Research indin
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MEGATRENDS AND MEDIA education, wor
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MEGATRENDS AND MEDIA Acknowledgemen
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MEGATRENDS AND MEDIA THE MEDIA AS A
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MEGATRENDS AND MEDIA messages. 4 In
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MEGATRENDS AND MEDIA If this ambigu
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MEGATRENDS AND MEDIA the logic of t
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MEGATRENDS AND MEDIA recent decades
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MEGATRENDS AND MEDIA The media is a
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MEGATRENDS AND MEDIA Year’s gift,
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MEGATRENDS AND MEDIA 8 Instrumental
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MEGATRENDS AND MEDIA Particular att
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MEGATRENDS AND MEDIA is minimal. Ye
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MEGATRENDS AND MEDIA The research s
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MEGATRENDS AND MEDIA was categorize
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MEGATRENDS AND MEDIA xenophobic or
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MEGATRENDS AND MEDIA to distance th
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MEGATRENDS AND MEDIA HENDL, J.: Kva
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MEGATRENDS AND MEDIA we do not spea
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MEGATRENDS AND MEDIA have sprung to
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MEGATRENDS AND MEDIA A signiicant w
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MEGATRENDS AND MEDIA general rule t
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MEGATRENDS AND MEDIA their gestures
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MEGATRENDS AND MEDIA nonverbal chan
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MEGATRENDS AND MEDIA KENDON, A.: Re
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MEDIA PARTNERS: 364
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Trnava 2015 ISBN 978-80-8105-720-5
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MEGATRENDS AND MEDIA

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