MEGATRENDS AND MEDIA

Dear Colleagues, Dear Scientiic Community,
We are pleased to present the conference proceedings associated with
the international scientiic conference Megatrends and Media held
annually by the Faculty of Mass Media Communication, University of Ss.
Cyril and Methodius in Trnava. The conference now celebrates its 10 th
anniversary and steps into the second decade of its existence.
The Faculty of Mass Media Communication has been successful in
creating new spaces for scholarly and practical discourse for several
years. We persist in our efforts, aiming to present the most progressive
topics associated with media studies; we are particularly pleased to
discuss them internationally. The conference Megatrends and Media has
become a well-known platform for presenting our Faculty’s activities in
the presence of distinguished domestic as well as foreign guests. It has
become a tradition to award the Marián Matyáš’s Pomegranate award to
students who signiicantly contributed to development of the Faculty or
performed an important media act. We have been publishing MUUZA, a
rare artistic publication, since 2009. Since its irst issue, MUUZA has been
awarded the title “Most beautiful book of Slovakia” multiple times. In the
same year, we started to publish our academic journal Communication
Today. Since then, Communication Today has greatly succeeded in
becoming a renowned and internationally acclaimed scientiic journal
indexed in several prestigious citation databases.
The organisers divided the main conference topic into ive sections
in which more than 150 papers written by authors from Slovakia, the
Czech Republic, Poland, Romania, Croatia, Ukraine, Macedonia and The
Netherlands were presented. The submitted proceedings include 22
best texts, which we have decided to select from the irst three sections:
Transformation of the Media Garden; Media and Marketing Games of the
Oligarchs; and Transcultural Communication and Media Art. The primary
reason for performing such a strict selection of contributions was our
ambition to present the best quality possible and encourage erudite
academic discourse related to the given topics.
The jubilee tenth year of our “mass media conference” has attracted the
highest number of scientiic partners of the conference so far, including
institutions such as: Centre of Global Studies (Institute of Philosophy of
the Academy of Sciences of the Czech Republic); The Katowice Branch
of the Polish Academy of Sciences; The Institute of Political Science of
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