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MEGATRENDS AND MEDIA

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<strong>MEGATRENDS</strong> <strong>AND</strong> <strong>MEDIA</strong><br />

4 Are family values related to parental monitoring relected<br />

by children?<br />

As already outlined in the previous part, the active interest about<br />

children in the sense of “a good parenting“ is related to generally shared<br />

values of contemporary parents. In what way are these ideals relected<br />

in daily reality? How do the children relect the effort of their parents?<br />

We were also able to look for the answers on these questions in data<br />

of our Czech survey. We asked on parental effort in the area of media<br />

education both parents and their children. At the same time we were<br />

aware of the fact that it is a view of two different generations and each<br />

perceives it differently. In a certain sense our aim was to undergo the<br />

parental answers to critical check via the view of their children. Do they<br />

perceive the effort of their parents in the same way? Do they feel interest<br />

from the parental side about media topics? Do the parents talk about the<br />

media issues as often as they declare themselves?<br />

We wanted to observe the discrepancies in the views of the two<br />

participants of the media education process of and compare how they<br />

perceive the situation. Many studies have dealt with the question of<br />

which responses should be taken in account when studying parents´<br />

monitoring family media education. 14 It is obvious that parents tend to<br />

respond in a way that is consistent with society´s expectations about<br />

their parenting practices. Different studies have shown discrepancies<br />

between the responses of parents and their children. 15 However, what<br />

the parents say and how they behave do not have to be always the same.<br />

We tried to capture the way children view their parents’ efforts in the<br />

ield of media education and also to compare the responses of parents<br />

and their children in those questions where it was possible. We analysed<br />

data from 456 respondents whose age and gender structure is shown<br />

below (Table 1). We intended to compare the children´s views on the<br />

14 GENTILE, D. A. et al.: Do you see what I see? Parent and Child Reports of<br />

Parental Monitoring of Media. In Family Relations, 2012, Vol. 61, p. 470 –<br />

487.<br />

15 E. g. FUJIOKA, Y., WEINTRAUB AUSTIN, E.: The Relationship of Family<br />

Communication Patterns to Parental Mediation Styles. In Communication<br />

Research, 2002, Vol. 29, No. 6, p. 642 – 665; NATHANSON, A. I.: Parent and<br />

child perspectives on the presence and meaning of parental television<br />

mediation. In Journal of Broadcasting&Electronic Media, 2001, Vol. 45, No.<br />

2, p. 201–220.<br />

130

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