MEGATRENDS AND MEDIA

TRANSFORMATION OF THE MEDIA GARDEN
2.1.3 Hybrid apps
Hybrid apps have features like native apps, as well as the characteristics
of web apps. That is why they are often wrongly perceived as web apps.
Just as native apps, they can be found in the online app stores (App Store,
Google Play) and can use several functions that are available within
a mobile device. Just as web apps relying on HTML 5, the hybrid apps
are displayed in a browser with a notice that the browser is embedded
within the app. Companies often create hybrid apps to make their
websites look more attractive and nice and easier to use. Hybrid apps are
popular because they allow so-called cross platform development 10 and
signiicantly reduce the development costs, i.e. the same components of
the HTML code may be reused in a different mobile operating system.
Tools like PhoneGap make it easier for a user to create cross-platform
apps by using HTML5. 11
2.2 Markets with apps
To get the app a user must have the access to a speciic type of database.
Each smart phone contains operating system with pre-installed program,
allowing the entry into the database apps compatible with the device.
Currently, the market for mobile apps is dominated by four companies:
• Apple - App Store
• BlackBerry – BlackBerry World
• Google – Google play
• Windows – Windows Phone Store
10 Inter-platform development.
11 BUDIU, R.: Mobile: Native Apps, Web Apps, and Hybrid Apps. [online]. [2014-
06-02]. Available at: .
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