MEGATRENDS AND MEDIA

MEGATRENDS AND MEDIA
2. Cooperating with institutes and corporations the purpose of which is
related to the intentions of the club,
3. Informing the public and the press,
4. Filing suggestions and comments to the legislative bodies, government
and authorities,
5. Publishing magazines and publications or supporting magazines and
publications published elsewhere,
6. Organizing competitions, fairs and exhibitions and/or cooperating in
these events,
7. Collecting and processing statistics regarding advertising,
8. The Club archives with collections and the Club library,
9. Free of charge mediation of positions,
10. Participation in enterprises and efforts with the aim to support and
develop advertising, and
11. Representing the Czechoslovak advertising in the public, at the
government and at the International Advertising Association.“
In the art. 9 of the Statutes – Duties and responsibilities of our members
- the higher sense, the underlying meaning of all activities to be pursued
by the Reklub is clearly deined in these words: „Besides the duties and
responsibilities deined by the Statutes, the members bind themselves
to support the activities of the Club with all their strength, protect the
Club from all possible harm and especially in their club and non-club
activities aim for an ethical and aesthetic advertising.“ (highlighted
by the author)
As evident from the highlighted passages the Reklub clearly declares its
efforts to introduce ethical principle in advertising activity and involve
scientiic methods in the preparation and execution of advertising
activities with the aim to create a better advertising and ight with any
deceptive and economically detrimental advertising.
There can be no doubt that these efforts are admirable and praiseworthy
by deinition, however, we should still feel free to ask a question whether
the Reklub had offered anything to follow up on and how it was actually
working at the time of its existence. As we are going to prove in its work
it actually completely fulilled the letter of the Statutes and became the
real driving force of our advertising life until its very end in 1949. So, it
has lived up to vision of an important personality, of the one who was the
spiritus agens, the founder of the Reklub – Ing. František Munk, national
economist and politologist and in 1924–1926 General Secretary to the
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