MEGATRENDS AND MEDIA

MEGATRENDS AND MEDIA
The research showed that in terms of their thematic breakdown, most
of the articles were related to crime stories (68 %), followed by culture,
sports (9 %) and tourism (8 %) news. 11 Less space was devoted to topics
such as multiculturalism or accidents (around 3 %), school and education,
health and social issues, immigration policy, demography (1 %).
The high percentage of articles related to crime is also conirmed by
the study conducted by Klvačová and Bitrich, which was realized from
September 2001 to August 2002 and identiied a 75 % share of similarly
focused articles about foreigners (speciically citizens of Vietnam,
Romania and Ukraine). It is also important that foreigners are usually
written about “within contexts that most readers intuitively expect.
Vietnamese are primarily written about in connection with market stalls,
Ukrainians are written about in connection with labourers or members
of organized criminal groups, and Romanians are mostly represented
as beggars, pickpockets or thieves”. 12 This manner of representation
conirms stereotypical conceptions of certain nationalities in society.
Moravcová also identiied a link between nationalities and the thematic
focus of the articles. “Whilst in some of them the criminal connection
prevailed throughout the research, among others, it represented only a
small, relatively insigniicant part.” 13
For example, in the case of the Bulgarian nationality the theme of crime
was identiied exclusively, and high representation of this theme can
also be detected in the case of Vietnamese, Danish, Slovak or Ukrainian
nationality. In contrast, among the Chinese, German and British
nationalities different topics are emphasized. Tourism comes to the
fore, and in the case of Great Britain also culture and sport. Tourism was
also often associated with the Russian nationality. In this respect the
information in question is not surprising, since the members of mentioned
nationalities rank among frequent foreign visitors. The research results
conirm the assumption that “foreigners are most likely to be portrayed
11 MORAVCOVÁ, B.: Obraz cizinců žijících či působících v Praze v pražských
tištěných médiích. [Bachelor Thesis]. Olomouc : Filozoická fakulta
Univerzity Palackého, 2014, p. 47-48.
12 MORAVCOVÁ, B.: Obraz cizinců žijících či působících v Praze v pražských
tištěných médiích. [Bachelor Thesis]. Olomouc : Filozoická fakulta
Univerzity Palackého, 2014, p. 11.
13 MORAVCOVÁ, B.: Obraz cizinců žijících či působících v Praze v pražských
tištěných médiích. [Bachelor Thesis]. Olomouc : Filozoická fakulta
Univerzity Palackého, 2014, p. 50.
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