MEGATRENDS AND MEDIA

MEGATRENDS AND MEDIA
methodical requirements can be found similarly at the intersection of DH
with other humanities.
Moreover, in the discussion appear suggestions to evaluate the
retroaction of MS on the DH: „...I urge us to see this as an opportunity to
draw on those qualities at which media studies excels — the ontology
of the image, a nuanced understanding of indexicality, an aliveness to
the variegations and ambiguities of spectatorship, to name a few —
and to ask what they can bring to the digital humanities.“ 15 So, the best
possibilities for the intersection of DH and MS lie in cross fertilization
and mutual improvement.
3.2.5 Object of study and digital tool
Carefully reading of the discussion on intersection of DH and MS reveals
the increased incidence of such terms as tool, object of study or digital
media. The issue relating to these concepts is one of the most important –
it results from the inherent nature and focus of media studies. In the next
section we‘ll show the consideration of a problematic relation between
„tool“ and „object of study“ in case of MS/DH.
The basic distinction is that the ICT as well as the whole digital
workplace primarily represent for MS a object of study – these mediums
are examined as a subject of research. This is a fundamental difference
as compared with another humanities and social sciences which are
exploring completely different objects than ICT and the digital realm: „I’ve
frequently wondered about the intersection between Digital Humanities,
which tends to cluster in the ields of History and English, and Media
Studies, where digital tools & objects of study have been commonplace
but understood quite differently.“ 16 In terms of DH it constitutes a very
peculiar feature of MS.
15 POSNER, M.: Digital humanities and media studies: staging an encounter.
Released on 8 th March 2013. [online]. [2015-03-25]. Available at: .
16 MITTELL, J.: Caption Mining at the Crossroads of Digital Humanities &
Media Studies. Released on 30 th November 2012. [online]. [2015-03-25].
Available at: .
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