MEGATRENDS AND MEDIA

MEGATRENDS AND MEDIA
In Slovakia in 2013, it was 1.21 active SIM-cards per one inhabitant. We
can therefore assume that almost every citizen of Slovakia owns a mobile
phone.
Graph 1: The number of active SIM-cards in Slovakia
Source: own processing
To use the Internet in a mobile device no speciic operating system is
required. The device must be able perform data transfers by using a
mobile or Wi-Fi network. It is possible to connect to the Internet from
other devices such as a tablet, game console or TV. Another important
factor of the mobile web is its optimization to a lower resolution screen
and reduction of the data size of a particular page. If the user connects
via the mobile device to a web page that is not programmed for the
mobile web, he will see the entire content on a small screen. This could
cause problems when browsing the site or obtaining the information.
The overall functionality is limited.
In the research for the Morgan & Stanley Company, the American analyst
Mary Meeker predicted that the number of mobile Internet users will
exceed the number of users who connect to the Internet with a desktop
computer. According to her prediction 2014 is the breakthrough and the
number of mobile users will continue to rise. 4
4 MEEKER, M.: Internet Trends. [online]. [2013-11-04]. Available at:
.
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