MEGATRENDS AND MEDIA

TRANSFORMATION OF THE MEDIA GARDEN
These notes indicate the subject, methodology and purpose of this paper.
The topic is intersection of MS 1 and DH – its possibilities, implementations
and consequences. The working procedure consists of mapping the
discussion on the MS/DH intersection and of elaborating the list of MS
projects utilizing the DH tools. The intention is to call attention to the
beneits arising from the intersection of MS and DH.
2 Digital humanities – deinitions
The development of the humanities and social sciences in the 20 th century
was inconsistent – there arose a great deal of ideological movements
(formalism, structuralism, marxism, hermeneutism, poststructuralism,
etc.). The present condition is even more complex, nevertheless we can
readily answer the question: what is the current trend in the humanities?
Digital humanities and data.
Digital humanities is the most recent trend in interdisciplinary research
that is concerned with the intersection of computing processes and
methodology of humanities and social sciences: „Digital Humanities is
not a uniied ield but an array of convergent practices that explore a
universe in which: a) print is no longer the exclusive or the normative
medium in which knowledge is produced and/or disseminated; instead,
print inds itself absorbed into new, multimedia conigurations; and b)
digital tools, techniques, and media have altered the production and
dissemination of knowledge in the arts, human and social sciences“. 2
This deinition focuses on the problem of digital as a medium as well as
instrument.
Lisa Spiro emphasized the practical implication: „Digital humanities
is not technology for the sake of technology. It can encompass a wide
range of work, such as building digital collections, constructing geotemporal
visualizations, analyzing large collections of data, creating 3D
models, re-imagining scholarly communication, facilitating participatory
1 Given the range of paper we are considering the media studies in general –
we‘re aware of the internal segmentation and the resulting divergences.
2 PRESNER, T. et al.: The Digital Humanities Manifesto 2.0. [Electronic
document]. Los Angels : University of California, Mellon Seminar in Digital
Humanities, 2010, p. 2. [online]. [2015-03-25]. Available at: .
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