MEGATRENDS AND MEDIA

TRANSCULTURAL COMMUNICATION AND MEDIA ART
somewhat one-sidedly, rather in a negative light and within the context
of a very limited set of issues, most frequently associated with criminal
activity” 14 . The overall assessment of foreigners is negative in more than
half of the articles analyzed.
Although the nationality of the foreigner was not usually determined in
the articles, it is possible to distinguish a different portrayal of foreigners
in the media according to their citizenship, which corresponds to the
general concept of “the others” in the Czech society.
4.2 The media image of Muslims in the Czech Republic
The research conducted by Monika Abrhámová is focused on the
presentation of followers of the Islamic religion in the Czech media.
Its goal was to determine the context within which the monitored
media provide information about Czech Muslims and which topics are
associated with them.
Compared to Western European countries (Germany, France, United
Kingdom), the percentage of Muslims in the Czech population is very low,
even in terms of comparison with other minorities within the country.
However, we can recognize in the media a tendency to categorize Islam
as a threat, which is especially evident over the last year with regard to
the existence of Islamic State, the terrorist attack on the editorial board
of Charlie Hebdo, etc. “The social climate probably unconsciously begins
to shape the prognosis, which has no real justiication within the Czech
context and arises rather on the basis of media publicized experiences
abroad.” 15
The method of content analysis was used to analyze 111 articles dealing
with this topic published in 2012 in the newspapers MF Dnes, Právo,
Deník, Lidové noviny, economic newspapers, on the news web servers
Novinky.cz and Aktuálne.cz, as well as in the tabloid press Aha! and Blesk. 16
The theme which appeared most frequently across the analyzed media
14 MORAVCOVÁ, B.: Obraz cizinců žijících či působících v Praze v pražských
tištěných médiích. [Bachelor Thesis]. Olomouc : Filozoická fakulta
Univerzity Palackého, 2014, p. 54.
15 ABRHÁMOVÁ, M.: Mediální obraz muslimů v České republice. [Bachelor
Thesis]. Olomouc : Filozoická fakulta Univerzity Palackého, 2013, p. 34.
16 ABRHÁMOVÁ, M.: Mediální obraz muslimů v České republice. [Bachelor
Thesis]. Olomouc : Filozoická fakulta Univerzity Palackého, 2013, p. 42-43.
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