MEGATRENDS AND MEDIA

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TRANSFORMATION OF THE MEDIA GARDEN SCHMIDT-WILK, J; ALEXANDER, CH. N, SWANSON G. C.: Developing consciousness in organizations: The transcendental meditation program in business. In Journal of Business and Psychology. 1996, Vol. 10, No. 4, p. 429-444. ISSN 1573-353X. SMOLIGOVÁ, J., ANDREJČAK, I., SLÁVIKOVÁ, G.: Motivácia žiaka v podmienkach edukácie. 8. didaktická konferencia, Zborník abstraktov. Dubnica nad Váhom : Dubnický Technologický inštitút, 2014, p. 162-175. VYSUŠIL, J.: Metoda Balanced Scorecard v souvislostech : implementace a úspěšná realizace v řízení podniku. Praha : Profess Consulting, 2004. Contact data: Mgr. Gabriela Sláviková, PhD. DTI Director and Board Member at DTI DTI – Dubnica Institute of Technology in Dubnica nad Váhom Dukelská štvrť 1404/613 018 41 Dubnica nad Váhom SLOVAK REPUBLIC slavikova@dupres.sk Dr. Małgorzata Koszembar-Wiklik Politechnika Šlaska Wydzial Organizacji i Zarzadzania Instytut Zarzadzania i Administracji ul. Roosevelta 26 41-800 Zabrze POLAND malgorzata.koszembar-wiklik@polsl.pl doc. Ing. Imrich Andrejčák, PhD. DTI – Dubnica Institute of Technology in Dubnica nad Váhom Dukelská štvrť 1404/613 018 41 Dubnica nad Váhom SLOVAK REPUBLIC andrejcak@dti.sk Vysoká škola technická a ekonomická v Českých Budějovicích Katedra ekonomiky a managementu Okružní 517/10 370 01 České Budějovice CZECH REPUBLIC andrejcak@mail.vstecb.cz 123
MEGATRENDS AND MEDIA FAMILY VALUES FACE TO FACE THE CHANGING MEDIA REALITY Leona Stašová ABSTRACT: Contemporary family faces many deep changes in its structure, functions and relationships. The fragile family shell has to cope with diverse inluences that affect its everyday life. The more complicated media reality enters the homes of contemporary families, the more important are internal family processes. Importance of family media education and communication about media contents grows with the power of virtual space in lives of today´s population. The growing generation gap brings complications also in family education and relationships. While most of contemporary parents belong to generations of digital immigrants, their children are usually called as digital natives, generation M, etc. Responsibility of parents to develop media literacy by their children often collides with their own level of competencies and understanding of new technologies. Regardless this situation, they are aware of family education´s signiicance and of family value´s reproduction. The text stresses the generations´ differences between contemporary parents and children and their negotiation concerning the media use, media content and media inluence. The paper shows different views on media topics between both groups and proposes possibilities to support the family values in order to strengthen generational solidarity and family cohesion. KEY WORDS: family, parents, children, generation, media literacy, media education, communication 1 Introduction The concept of family values varies from society to society and mainly consists from ideas of how to live your family life. The values partly come from the culture and society; partly they are constructed in everyday life of particular families. Family values could be understood also as foundation for inding a good behaviour in various situations, for help to make good choices and the way for strengthening of the family cohesion. Family values are often “passed down from previous generations and include the moral and ethical principles traditionally upheld and transmitted within a family, as honesty, loyalty, industry, and faith”. 1 Family values 1 Dictionary com. [online]. [2015-01-23]. Available at: . 124
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Faculty of Mass Media Communication
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MEGATRENDS AND MEDIA: Media Farm -
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As the conference’s organisers, w
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SCIENTIFIC CONFERENCE BOARD Dr. h.
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PhDr. Andrea Koltaiová, PhD. Unive
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CONTENTS Preface ..................
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Dear Colleagues, Dear Scientiic Com
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Transformation of the Media Garden
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TRANSFORMATION OF THE MEDIA GARDEN
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Page 74 and 75: TRANSFORMATION OF THE MEDIA GARDEN
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MEGATRENDS AND MEDIA which they try
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MEGATRENDS AND MEDIA In the Czech R
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MEGATRENDS AND MEDIA at: . LANGE, W
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MEGATRENDS AND MEDIA NEW TRENDS IN
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MEGATRENDS AND MEDIA only to accura
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MEGATRENDS AND MEDIA 4 Media market
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MEGATRENDS AND MEDIA broader divers
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MEGATRENDS AND MEDIA we often witne
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MEGATRENDS AND MEDIA FIRST ATTEMPTS
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MEGATRENDS AND MEDIA 2. Cooperating
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MEGATRENDS AND MEDIA 1. Examination
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MEGATRENDS AND MEDIA it was obtaine
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MEGATRENDS AND MEDIA insert supplem
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MEGATRENDS AND MEDIA any business e
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MEGATRENDS AND MEDIA But even with
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MEGATRENDS AND MEDIA RESEARCH THE M
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MEGATRENDS AND MEDIA them to recipi
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MEGATRENDS AND MEDIA Table 1: Trust
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MEGATRENDS AND MEDIA 3 The differen
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MEGATRENDS AND MEDIA Research indin
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MEGATRENDS AND MEDIA education, wor
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MEGATRENDS AND MEDIA Acknowledgemen
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MEGATRENDS AND MEDIA THE MEDIA AS A
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MEGATRENDS AND MEDIA messages. 4 In
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MEGATRENDS AND MEDIA If this ambigu
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MEGATRENDS AND MEDIA the logic of t
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MEGATRENDS AND MEDIA recent decades
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MEGATRENDS AND MEDIA The media is a
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MEGATRENDS AND MEDIA Year’s gift,
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MEGATRENDS AND MEDIA 8 Instrumental
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MEGATRENDS AND MEDIA FOUCAULT, M.:
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MEGATRENDS AND MEDIA BUILDING CAPAC
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MEGATRENDS AND MEDIA of media and c
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MEGATRENDS AND MEDIA Finally, the t
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MEGATRENDS AND MEDIA type of commun
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MEGATRENDS AND MEDIA While this bas
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MEGATRENDS AND MEDIA and those that
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MEGATRENDS AND MEDIA This organisat
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MEGATRENDS AND MEDIA Trustworthy be
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MEGATRENDS AND MEDIA meet the chall
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MEGATRENDS AND MEDIA Strategic Pill
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MEGATRENDS AND MEDIA public communi
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MEGATRENDS AND MEDIA Yet there are
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MEGATRENDS AND MEDIA Conclusion The
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MEGATRENDS AND MEDIA INSIGHT INTO R
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MEGATRENDS AND MEDIA is also the in
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MEGATRENDS AND MEDIA criticism asso
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MEGATRENDS AND MEDIA cannot ask for
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MEGATRENDS AND MEDIA give the polic
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MEGATRENDS AND MEDIA political deci
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MEGATRENDS AND MEDIA Scheme 1: Medi
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MEGATRENDS AND MEDIA due to changed
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MEGATRENDS AND MEDIA NAVEH, C.: The
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MEGATRENDS AND MEDIA Perceptions of
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MEGATRENDS AND MEDIA characteristic
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MEGATRENDS AND MEDIA can conclude t
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MEGATRENDS AND MEDIA SCHWEIGER, W.:
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MEGATRENDS AND MEDIA RELIGIOSITY, M
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MEGATRENDS AND MEDIA These two prop
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MEGATRENDS AND MEDIA postmodern tim
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MEGATRENDS AND MEDIA world-view, an
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MEGATRENDS AND MEDIA 2.1 Identiicat
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MEGATRENDS AND MEDIA Table 1 Model
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MEGATRENDS AND MEDIA and understand
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MEGATRENDS AND MEDIA D/ Type of occ
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MEGATRENDS AND MEDIA social reality
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MEGATRENDS AND MEDIA with nostalgia
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MEGATRENDS AND MEDIA UNDERSTANDING
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MEGATRENDS AND MEDIA apparently, br
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MEGATRENDS AND MEDIA Recently, the
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MEGATRENDS AND MEDIA wider array of
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MEGATRENDS AND MEDIA There are thre
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MEGATRENDS AND MEDIA the nature of
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MEGATRENDS AND MEDIA the logic of a
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MEGATRENDS AND MEDIA power sharing
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MEGATRENDS AND MEDIA 5 The Progress
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MEGATRENDS AND MEDIA The popping up
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MEGATRENDS AND MEDIA of the global
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MEGATRENDS AND MEDIA that bandwagon
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MEGATRENDS AND MEDIA Contact data:
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MEGATRENDS AND MEDIA Education lead
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MEGATRENDS AND MEDIA Particular att
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MEGATRENDS AND MEDIA is minimal. Ye
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MEGATRENDS AND MEDIA The research s
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MEGATRENDS AND MEDIA was categorize
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MEGATRENDS AND MEDIA xenophobic or
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MEGATRENDS AND MEDIA to distance th
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MEGATRENDS AND MEDIA HENDL, J.: Kva
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MEGATRENDS AND MEDIA we do not spea
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MEGATRENDS AND MEDIA have sprung to
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MEGATRENDS AND MEDIA A signiicant w
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MEGATRENDS AND MEDIA general rule t
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MEGATRENDS AND MEDIA their gestures
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MEGATRENDS AND MEDIA nonverbal chan
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MEGATRENDS AND MEDIA KENDON, A.: Re
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MEDIA PARTNERS: 364
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Trnava 2015 ISBN 978-80-8105-720-5
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MEGATRENDS AND MEDIA

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