MEGATRENDS AND MEDIA

TRANSFORMATION OF THE MEDIA GARDEN
such as Daniel Kretinsky and Patrik Tkac who purchased the Publisher
Ringier (the daily newspapers „Blesk“ and „AHA“).
“After the six months I must admit that in the Czech situation it is
impossible to work for the newspaper owned and regulated by a
politician. Maybe in future there will appear a politician who will need
an independent newspaper and due to the current situation in the
Czech politics publishing an independent newspaper is impossible. The
newspapers independence cannot be limited”, the chief editor of the
“MF Dnes” Sabina Slonkova commented on her leaving the publishing
house after half a year of work (ČTK: Sklonková – pod politiky v novinách
pracovat nelze. In: www.mediaguru.cz, 11 th Sept.2014)
Freedom of the media and their independence have become acute
also in the Slovak market, especially after the announcement that the
publishing houses of „Plus 7 dní“, „Trend holdig“ and mainly „Petit press
were purchased by the inancial group „Penta.
Today in a very dificult process when the inancial group „Penta“ has
become a share holder in the publishing house „SME“ and according to
the statement made by the former management of the editorial ofice,
there are two things lost for us and the work of journalists cannot be done
well. Editors do not feel secure about their freedom when publishing and
the “Penta” as the owner may lose the trust of readers (www.opentat.sk).
These are the reasons given by management to the editor when they left
their positions.
Journalists often write reports in a way as if they came back from Mars
or the other planet, or if they were people of extraordinary qualities.
One can judge the media market in the same way as other markets in
other sectors are judged.” These are the Penta representatives’ words
describing the moments of entering the media market (www.opentat.sk)
Let us investigate in the development of marketability of newspapers
(the same development is reported by the press market); it is disputable
whether the investment groups are interested in this business especially.
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