MEGATRENDS AND MEDIA

MEGATRENDS AND MEDIA
any business enterprise to succeed – solidity and awareness and being
informed. None area of business activity can count on a constant growth
and success without them. Our advertising suffers just because it largely
misses on these two characteristics. The advertisers are deceived by the
circulations of magazines and not informed to know where, who and
how the magazines are actually read. The publishers of many magazines
are left to the mercy of discount bullying they don´t beneit from and nor
do the advertisers as a whole. THE TRUTH WINS. The Reklamní klub
československý wants to contribute to see this unfavourable status quo
that is harmful to our advertising, advertisers and publishers of magazines
gradually removed. Hence, it publishes its „Report on the circulation and
distribution of Czechoslovak magazines“. It covers 193 magazines grouped
into three categories: magazines audited by the special committee of the
Reklub, magazines certiied by the public notary and other magazines. We
know this report is not complete and covers a relatively limited number of
magazines. However, it is just the irst step and we are sure that in time
more and more publishers will see that honesty, awareness and knowledge
are the needed conditions to multiply our advertisements and that all
advertisers will support our efforts.“
The data contained in this publication represent an interesting evidence
of that time and it would be desirable to compare them with the generally
proclaimed data of that time. But this comparison is still waiting for its
author.
A. MAGAZINES AUDITED BY THE REKLUB 18
B. MAGAZINES CERTIFIED BY THE PUBLIC NOTARY 12
C. MAGAZINES OTHER 163
OF THOSE dailies 22
Newspapers other than dailies 50
Magazines entertaining (social magazines) 21
Magazines professional/scientiic and educational 70
Table 2 Structure of the data analyzed in the publication: REPORT ON THE
CIRCULATION AND DISTRIBUTION OF CZECHOSLOVAK MAGAZINES
IN 1930
1930 (Published by the Reklamní klub československý for its members and
advertisers). Praha : Reklub, 1931, p. 2.
200