MEGATRENDS AND MEDIA

MEGATRENDS AND MEDIA
UNDERSTANDING THE EMERGENT ORDER
AND THE SYSTEM CURRENTLY ON THE GROUND
Getnet Tamene
ABSTRACT:
Contemporary human interactions involve the knowledge of global environment
that impacts us all. The global environment includes the order and system in
which we live, work, interact and attempt to realize our ambitions. The order
and its system(s) embody issues impacting contemporary human polities and
the iduciaries acting on behalf of us all. It has to be obvious that the issues now
affecting all of us are not merely national in scope. As the examples of economic
crisis, fuel and many other issues such as conlict, ecology, and economic disparity
made it clear, the systems and problems they embody affect all actors. The
current global system may be referred to as uni-multipolar. Understanding the
nature of this system and the behavior of some of its major and minor actors may
help to make sense of the emergent global order, the systems and the underlying
transformation. This work employs analytical tools to elaborate on the theme.
KEY WORDS:
order, system, transformation, theories, history, hegemony, media
1 Introduction
The study of human interactions is not an easy one. It is not like studying
the physical laws of the universe. There are no ixed principles that could
be used to predict with certainty how the order and systems in which
they interact develop in the future. Nevertheless, it is possible to identify
some of the more common kinds of features and changes that occur in
human relationships over time and consider what these changes may
mean for the human polity at large. The human polity, thus, cannot be
thoroughly comprehended only in terms of the interactions it conducts
directly or indirectly without recognizing the impact of the environment
or the orders and systems in which the interactions take place.
The knowledge of transformation that moves the human polity to another
level is strongly related with our knowledge about how the system
develops within a given order. Concerning the system currently on the
ground, some indicate that it is a uni-polar system. This is probably due
to the fact that one superpower survived the ierce struggle in which the
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