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MEGATRENDS AND MEDIA

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<strong>MEGATRENDS</strong> <strong>AND</strong> <strong>MEDIA</strong><br />

apparently, brief spaces of times in which the distribution of power<br />

among actors is vividly observable. Orders and the systems that orders<br />

contain relect the quality of a given order or patterns of the embodied<br />

systems, which actually are subject to change. Thus we describe a certain<br />

order as an old order or a new order; we thus designate systems, too,<br />

as a bygone old system or as a successive new system. Orders and the<br />

systems they contain may be peaceful or violent; prospers or miserable;<br />

they may generate threats to justice, freedom and democracy, or they<br />

may serve to enhance these values. According to the deinition of several<br />

authors, world order refers to “rules that govern – albeit in a messy and<br />

ambiguous way – the most important relationships of the interstate<br />

system in general, and the world’s great powers in particular.” 2 Bull<br />

deines ‘international order’ as a pattern of activity that sustains the<br />

elementary or primary goals of the ‘society of states’ or ‘international<br />

society’. 3 He distinguishes international order from ‘world order’; the<br />

latter implies the patterns or dispositions of human activity that sustain<br />

the elementary or primary goals of social life among humankind as a<br />

whole. 4 International order is understood as order of states; but since<br />

states are simply groupings of people, people may be grouped in such a<br />

way that they do not form states at all, and generate different structures.<br />

Orders are human constructs; they work in favor of a dominant actor or<br />

a group of actors, who rise and take the initiative of innovating norms<br />

in the international or global environment to perpetuate the order that<br />

works in their favor. Orders are longstanding frameworks, they relect<br />

the dominant norms, customs, habits, rules and culture that associates<br />

with the dominant actors’, who impact the order in their favor, while<br />

a wider range of array in the order have no impact on it. Those actors<br />

innovating norms for the order would like to see the order long-lasting,<br />

because it works in their favor. They try all they can to protect and<br />

maintain the order. Order thus refers to loose set of rules that govern<br />

the most important relationships of the constituent interstate systems in<br />

general, and the major powers in particular. Those, for whom the order is<br />

not working well, would thrive to see a different order in which a wider<br />

array of marginalized actors will be stake holders. A system is justiiable<br />

2 GOLDSTEIN, J.: International Relations. New York : Longman, 2002, p. 43.<br />

Also see MOSELLE, T. S.: The Concept of World Order, 2008, p. 1.<br />

3 BULL, H.: The Anarchical Society. New York : Columbia University Press,<br />

2002, p. 8.<br />

4 BULL, H.: The Anarchical Society. New York : Columbia University Press,<br />

2002, p. 19.<br />

310

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