MEGATRENDS AND MEDIA

MEGATRENDS AND MEDIA
we often witness lexical collocations, for instance „one economic analyst
said“ or „a political expert claimed“. Currently, it is too often and popular
to use interviews, or rather commentaries of economic analysts and
experts on politics. The problem is that one personal opinion of a human
is used and submitted to a numerous amount of TV viewers and readers
of the daily press as the universal truth. Media inluence public opinion
in all areas, not rarely in the ield of law, investment, product purchasing
and armed conlicts.
In our times, there comes to a change in the paradigm of media ownership.
The market of Slovak media will be changed in a fundamental way by
accession of new owners. New owners will change the paradigm of a
media owner who was focused primarily on the proit, their interest
in the future will be the impact (political, economic, all-society one). It
comes to the changes of the content and formats of the media. There are
established and will be established new media projects, which will try
to create counter-balance mainly in the media content (investigation
and unfortunately also rough tabloid); their inluence will be seen
mainly on the Internet. Only the most successful media projects will
appear also in the print format. The issue of media functioning requires
an interdisciplinary solution – with speciic individual approaches to
public-service and commercial media.
The key for creation quality media content is emotion and vision. It
literally opens the „hearts“ of the percipients. However justiiable by
the brain power our message may be, it is always intended for people
and they will accept it easier through an emotion than through rational
argumentation.
Let me inish with one beautiful idea from the Gospel of Mark, Chapter 4
and Line 22: „For there is nothing hidden, but must be disclosed, nothing
kept secret except to be brought to light“. – the idea which should be added
into the Code of Ethics for all media workers.
BIBLIOGRAPHY:
BLAHA Ľ. : Médiá nechcú, aby sme premýšľali. [online]. [2015-04-20].
Available at: .
GALERA, J.: Stav riešenia problematiky etiky v rôznych oblastiach
marketingovej a masmediálnej komunikácie. Trnava : FMK UCM, 2014.
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