MEGATRENDS AND MEDIA

MEGATRENDS AND MEDIA
3 Family values in the medialization context
General recommendation within the concept of media education focus
on what should be represented by building up media literacy and
how it should be aimed. 11 But we ask if these recommendations are in
accordance with what is perceived as a part of generally shared values
which are related to parenthood. Are these recommendations for
building up media literacy in accordance with the basic views at up to
date good parenthood and what the contemporary parents consider as
the aim of their effort?
We assume that idea of “good parenting” in current European societies
includes some messages related to media education too. At web pages or
in books for parents, there are contained basic information about how to
be a good parent. 12 What the information actually contain? There can be
found expressions like:
• What you do matters.
• You cannot be too loving.
• Be involved in your child’s life.
• Adapt your parenting to it your child.
• Establish rules and set limits.
• Help foster your childs´ independence.
• Be consistent.
• Avoid harsh discipline.
• Explain your rules and decisions.
• Treat your child with respect
These recommendations can be easily viewed as basic family values
related to the childrearing and education. In consequence, these
statements could be also implemented in the sphere of media education
in family too. They could also be linked to various types of parental
monitoring that has been developed. 13 In short, restrictive monitoring
11 Compare: BUERMANN, U.: Jak (pře)žít s médii. Fabula : Hranice, 2009;
NEŠPOR, K.: Mediálna a počítačová gramotnosť spolu úzko súvisia. In
Sociálna prevencia. 2010, No. 1, p. 4-5.
12 Compare: PREKOPOVÁ, J.: Jak být dobrým rodičem – krůpěje výchovných
moudrostí. Praha : Grada, 2001; STEINBERG, L. The Ten Basic Principles of
Good Parenting. Simon & Schuster, 2005; What are the 10 principles of good
parenting? [online]. [2015-02-14]. Available at: .
13 Compare: VALKENBURG, P. M., et al.: Developing a scale to assess three styles
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