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MEGATRENDS AND MEDIA

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<strong>MEGATRENDS</strong> <strong>AND</strong> <strong>MEDIA</strong><br />

THE PROPOSAL OF BEHAVIOR STRATEGY RELATED<br />

TO DEM<strong>AND</strong>ING SOCIAL SITUATIONS IN MANAGEMENT<br />

OF SECONDARY ART SCHOOL WITH THE USE<br />

OF INNOVATIVE PREDICTIVE SOFTWARE TOOLS<br />

Gabriela Sláviková – Małgorzata Koszembar-Wiklik –<br />

Imrich Andrejčák<br />

ABSTRACT:<br />

The article proposal deals with objectives related to program of perspectives<br />

within secondary art school development, where a set of new approaches and<br />

methods are being applied, while the approaches are concerned to education and<br />

culture context existing in uniied Europe. The article provides insight on the<br />

behavior of people in school art management in dificult social situations. The<br />

aim of the articleis grasping a strategy of conduct leading teaching staff in the<br />

management of secondary art school and thus achieve competitive advantage<br />

through the deployment strategy capable employees in the required professional<br />

qualiication structure and their subsequent management, motivating a<br />

better, higher quality and more competent performance. Good management,<br />

appropriate strategic practices, training, collecting knowledge and experience,<br />

but especially good communication skills, gaining the ability to develop the<br />

company and create capital.<br />

KEY WORDS:<br />

innovation, management, social science, secondary art schools, predictive<br />

1 Introduction<br />

The article aim is to ind a set of new solutions concerned to management<br />

of demanding situations, when managing secondary art schools, while<br />

the above-mentioned solutions should be concerned to theoretical and<br />

methodological aspects and to utilization of innovative facilities existing<br />

within prediction software products as well. The article hereinafter<br />

known as “Project” should bring a set of new solutions within one of much<br />

actual scientiic and research problems, from the whole world point of<br />

view. There is a set of clearly pre-deined Project goals, which correspond<br />

to the latest research trends concerned to the above mentioned objective<br />

observed in the world, however it represents a permanent contribution<br />

within scientiic and research activities and acquaintance as well.<br />

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