MEGATRENDS AND MEDIA

MEGATRENDS AND MEDIA
But even with the awareness that it was a one-off activity, we can show
respect to the attempt of our forebears to clarify the situation in at that
time the most used carrier of advertising – newspapers and periodicals.
In their effort to make advertising activities more effective, apply to
practice the really scientiic indings of market research, research the
effectiveness of advertising which was systematically presented in
his work from 1927 by Jan Brabec, the Reklamní klub československý
followed the right direction. And this is proven by the next decade of
their organizing, research, educational work in the ield of advertising,
in creating a positive relationship of the public to advertising as an
information source not only in the area of commercial and business
activities but also in the sphere of social marketing and the State publicity
and promotion. We are speaking not only about the period between the
wars but also about that of 1945-1948 which still awaits its objective and
fair analysis and assessment.
BIBLIOGRAPHY:
BRABEC, J.: Zásady výnosné obchodní reklamy (Principles of profitable
commercial advertising) (based on American studies and experience),
Praha : Sinx, 1927.
PRŮCHA, V. a kol.: Hospodářské a sociální dějiny Československa 1918-
1992. (Economic and social history of Czechoslovakia 1918-1992). Brno
: Doplněk, 2004.
Zpráva o nákladu a rozšíření časopisů československých v roce 1930 (pro
své členy a inserující irmy vydal Reklamní klub československý). Report
on the circulation and distribution of czechoslovak magazines in 1930.
Praha : Reklub, 1931.
Stanovy Reklamního klubu československého, (The Statutes of the
Reklamní klub československý). In Národní archív ČR, MVII-NR, karton
9698, sig.260/01. Praha : Reklub
TYP 3/1929.
TYP 7/1930.
Tři roky Reklubu - jak se Reklub narodil a rostl (1928-1930). Praha 1930,
Reklub (3 years of the Reklub - how the Reklub was born and growing
(1928-1930). Praha : Reklub, 1930.
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