MEGATRENDS AND MEDIA

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MEDIA AND MARKETING GAMES OF THE OLIGARCHS Contact data: PhDr. Daniela Kollárová, PhD. Faculty of Mass Media Communication University of Ss. Cyril and Methodius Nám. J. Herdu 2 917 01 Trnava SLOVAK REPUBLIC daniela.kollarova@ucm.sk Mgr. Magdaléna Ungerová, PhD. Faculty of Mass Media Communication University of Ss. Cyril and Methodius Nám. J. Herdu 2 917 01 Trnava SLOVAK REPUBLIC magdalena.ungerova@ucm.sk 179
MEGATRENDS AND MEDIA NEW TRENDS IN THE MEDIA OR NEW PROBLEMS Jozef Matúš ABSTRACT: The author addresses the hot topic of media and new trends in them. Points out the need to address the issue of the relationship between media and society, because the media have a great ability to inluence the attitudes and opinions of the public and thereby construct and transform social reality. The increase commercialization of the media, business and the development of new megatrends in the entertainment industry increases and is mainly due to the globalization of the media and their transition to digital formats. The successful solution of this problem requires a particular understanding of this megatrend and the media, which in turn needs a scientiic discourse on this subject in professional circles. The author discusses the issue of media institutions that provide a fundamental business entity in the media market on the one hand a social institution that fulills a social role and on the other, to producer organizations that focus on products that fulill social as well as the owner‘s media. It often achieved by diversifying its product offerings by target audience by. KEY WORDS: media, impact of globalization, commercialization, diversiication, digitization, concentration of ownership 1 Introduction „Whoever controls the media controls the mind.” Jim Morrison „The truth is down in the street, everywhere where there are no polished shop-windows, where there is no money and no commercial interests. You can ind it in the books not published by any corporate, not supported by any regime civic associations, not cited by established intellectuals. You can ind it on the Internet, on the pages where ads would not be drawing close to your eyes every two minutes. You can ind it in the marches for social rights, for environmental protection, wherever it is claimed that another world is possible. Surely, you cannot ind it in the mainstream media. To expect from the media to tell you the truth is the same nonsense as to expect from a bank clerk to tell you something objective of fair tax system settings. Simply, it is necessary to use common sense and always ask: who 180
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Faculty of Mass Media Communication
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MEGATRENDS AND MEDIA: Media Farm -
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As the conference’s organisers, w
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SCIENTIFIC CONFERENCE BOARD Dr. h.
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PhDr. Andrea Koltaiová, PhD. Unive
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CONTENTS Preface ..................
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Dear Colleagues, Dear Scientiic Com
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Transformation of the Media Garden
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TRANSFORMATION OF THE MEDIA GARDEN
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Page 130 and 131: TRANSFORMATION OF THE MEDIA GARDEN
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Page 157 and 158: MEGATRENDS AND MEDIA INCREASING BUS
Page 159 and 160: MEGATRENDS AND MEDIA If we think mo
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Page 165 and 166: MEGATRENDS AND MEDIA Benchmarking e
Page 167 and 168: MEGATRENDS AND MEDIA GALLO, P.: Uka
Page 169 and 170: MEGATRENDS AND MEDIA OLIGARS IN MED
Page 171 and 172: MEGATRENDS AND MEDIA economic magna
Page 173 and 174: MEGATRENDS AND MEDIA second one is
Page 175 and 176: MEGATRENDS AND MEDIA which they try
Page 177 and 178: MEGATRENDS AND MEDIA In the Czech R
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Page 185 and 186: MEGATRENDS AND MEDIA 4 Media market
Page 187 and 188: MEGATRENDS AND MEDIA broader divers
Page 189 and 190: MEGATRENDS AND MEDIA we often witne
Page 191 and 192: MEGATRENDS AND MEDIA FIRST ATTEMPTS
Page 193 and 194: MEGATRENDS AND MEDIA 2. Cooperating
Page 195 and 196: MEGATRENDS AND MEDIA 1. Examination
Page 197 and 198: MEGATRENDS AND MEDIA it was obtaine
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Page 203 and 204: MEGATRENDS AND MEDIA But even with
Page 205 and 206: MEGATRENDS AND MEDIA RESEARCH THE M
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Page 209 and 210: MEGATRENDS AND MEDIA Table 1: Trust
Page 211 and 212: MEGATRENDS AND MEDIA 3 The differen
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Page 217 and 218: MEGATRENDS AND MEDIA Acknowledgemen
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Page 223 and 224: MEGATRENDS AND MEDIA If this ambigu
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Page 227 and 228: MEGATRENDS AND MEDIA recent decades
Page 229 and 230: MEGATRENDS AND MEDIA The media is a
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MEGATRENDS AND MEDIA Year’s gift,
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MEGATRENDS AND MEDIA 8 Instrumental
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MEGATRENDS AND MEDIA FOUCAULT, M.:
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MEGATRENDS AND MEDIA BUILDING CAPAC
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MEGATRENDS AND MEDIA of media and c
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MEGATRENDS AND MEDIA Finally, the t
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MEGATRENDS AND MEDIA type of commun
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MEGATRENDS AND MEDIA While this bas
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MEGATRENDS AND MEDIA and those that
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MEGATRENDS AND MEDIA This organisat
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MEGATRENDS AND MEDIA Trustworthy be
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MEGATRENDS AND MEDIA meet the chall
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MEGATRENDS AND MEDIA Strategic Pill
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MEGATRENDS AND MEDIA public communi
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MEGATRENDS AND MEDIA Yet there are
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MEGATRENDS AND MEDIA Conclusion The
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MEGATRENDS AND MEDIA INSIGHT INTO R
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MEGATRENDS AND MEDIA is also the in
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MEGATRENDS AND MEDIA criticism asso
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MEGATRENDS AND MEDIA cannot ask for
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MEGATRENDS AND MEDIA give the polic
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MEGATRENDS AND MEDIA political deci
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MEGATRENDS AND MEDIA Scheme 1: Medi
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MEGATRENDS AND MEDIA due to changed
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MEGATRENDS AND MEDIA NAVEH, C.: The
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MEGATRENDS AND MEDIA Perceptions of
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MEGATRENDS AND MEDIA characteristic
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MEGATRENDS AND MEDIA can conclude t
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MEGATRENDS AND MEDIA SCHWEIGER, W.:
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MEGATRENDS AND MEDIA RELIGIOSITY, M
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MEGATRENDS AND MEDIA These two prop
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MEGATRENDS AND MEDIA postmodern tim
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MEGATRENDS AND MEDIA world-view, an
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MEGATRENDS AND MEDIA 2.1 Identiicat
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MEGATRENDS AND MEDIA Table 1 Model
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MEGATRENDS AND MEDIA and understand
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MEGATRENDS AND MEDIA D/ Type of occ
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MEGATRENDS AND MEDIA social reality
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MEGATRENDS AND MEDIA with nostalgia
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MEGATRENDS AND MEDIA UNDERSTANDING
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MEGATRENDS AND MEDIA apparently, br
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MEGATRENDS AND MEDIA Recently, the
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MEGATRENDS AND MEDIA wider array of
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MEGATRENDS AND MEDIA There are thre
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MEGATRENDS AND MEDIA the nature of
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MEGATRENDS AND MEDIA the logic of a
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MEGATRENDS AND MEDIA power sharing
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MEGATRENDS AND MEDIA 5 The Progress
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MEGATRENDS AND MEDIA The popping up
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MEGATRENDS AND MEDIA of the global
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MEGATRENDS AND MEDIA that bandwagon
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MEGATRENDS AND MEDIA Contact data:
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MEGATRENDS AND MEDIA Education lead
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MEGATRENDS AND MEDIA Particular att
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MEGATRENDS AND MEDIA is minimal. Ye
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MEGATRENDS AND MEDIA The research s
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MEGATRENDS AND MEDIA was categorize
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MEGATRENDS AND MEDIA xenophobic or
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MEGATRENDS AND MEDIA to distance th
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MEGATRENDS AND MEDIA HENDL, J.: Kva
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MEGATRENDS AND MEDIA we do not spea
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MEGATRENDS AND MEDIA have sprung to
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MEGATRENDS AND MEDIA A signiicant w
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MEGATRENDS AND MEDIA general rule t
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MEGATRENDS AND MEDIA their gestures
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MEGATRENDS AND MEDIA nonverbal chan
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MEGATRENDS AND MEDIA KENDON, A.: Re
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MEDIA PARTNERS: 364
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Trnava 2015 ISBN 978-80-8105-720-5
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MEGATRENDS AND MEDIA

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