MEGATRENDS AND MEDIA

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TRANSFORMATION OF THE MEDIA GARDEN such as Daniel Kretinsky and Patrik Tkac who purchased the Publisher Ringier (the daily newspapers „Blesk“ and „AHA“). “After the six months I must admit that in the Czech situation it is impossible to work for the newspaper owned and regulated by a politician. Maybe in future there will appear a politician who will need an independent newspaper and due to the current situation in the Czech politics publishing an independent newspaper is impossible. The newspapers independence cannot be limited”, the chief editor of the “MF Dnes” Sabina Slonkova commented on her leaving the publishing house after half a year of work (ČTK: Sklonková – pod politiky v novinách pracovat nelze. In: www.mediaguru.cz, 11 th Sept.2014) Freedom of the media and their independence have become acute also in the Slovak market, especially after the announcement that the publishing houses of „Plus 7 dní“, „Trend holdig“ and mainly „Petit press were purchased by the inancial group „Penta. Today in a very dificult process when the inancial group „Penta“ has become a share holder in the publishing house „SME“ and according to the statement made by the former management of the editorial ofice, there are two things lost for us and the work of journalists cannot be done well. Editors do not feel secure about their freedom when publishing and the “Penta” as the owner may lose the trust of readers (www.opentat.sk). These are the reasons given by management to the editor when they left their positions. Journalists often write reports in a way as if they came back from Mars or the other planet, or if they were people of extraordinary qualities. One can judge the media market in the same way as other markets in other sectors are judged.” These are the Penta representatives’ words describing the moments of entering the media market (www.opentat.sk) Let us investigate in the development of marketability of newspapers (the same development is reported by the press market); it is disputable whether the investment groups are interested in this business especially. 91
MEGATRENDS AND MEDIA Graph No. 1: Daily newspapers marketability in 2006 – 2014 Resource: ABC SR It must be emphasized that information plays the key role in political and economic situations and it is the information that is considered to be an important tool to promote personal economic and political interests. 3 The impact of media as a decisive factor on ownership transformation Impacts of media on recipients are of our interest. Discussing the phases of media effects by D. McQuail in his last phase we are in the phase when media and the audience have a strong position: 92
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Faculty of Mass Media Communication
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MEGATRENDS AND MEDIA: Media Farm -
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As the conference’s organisers, w
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SCIENTIFIC CONFERENCE BOARD Dr. h.
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PhDr. Andrea Koltaiová, PhD. Unive
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CONTENTS Preface ..................
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Dear Colleagues, Dear Scientiic Com
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Transformation of the Media Garden
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TRANSFORMATION OF THE MEDIA GARDEN
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Page 42 and 43: TRANSFORMATION OF THE MEDIA GARDEN
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MEGATRENDS AND MEDIA INCREASING BUS
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MEGATRENDS AND MEDIA If we think mo
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MEGATRENDS AND MEDIA From another p
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MEGATRENDS AND MEDIA provides a cer
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MEGATRENDS AND MEDIA Benchmarking e
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MEGATRENDS AND MEDIA GALLO, P.: Uka
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MEGATRENDS AND MEDIA OLIGARS IN MED
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MEGATRENDS AND MEDIA economic magna
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MEGATRENDS AND MEDIA second one is
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MEGATRENDS AND MEDIA which they try
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MEGATRENDS AND MEDIA In the Czech R
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MEGATRENDS AND MEDIA at: . LANGE, W
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MEGATRENDS AND MEDIA NEW TRENDS IN
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MEGATRENDS AND MEDIA only to accura
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MEGATRENDS AND MEDIA 4 Media market
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MEGATRENDS AND MEDIA broader divers
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MEGATRENDS AND MEDIA we often witne
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MEGATRENDS AND MEDIA FIRST ATTEMPTS
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MEGATRENDS AND MEDIA 2. Cooperating
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MEGATRENDS AND MEDIA 1. Examination
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MEGATRENDS AND MEDIA it was obtaine
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MEGATRENDS AND MEDIA insert supplem
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MEGATRENDS AND MEDIA any business e
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MEGATRENDS AND MEDIA But even with
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MEGATRENDS AND MEDIA RESEARCH THE M
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MEGATRENDS AND MEDIA them to recipi
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MEGATRENDS AND MEDIA Table 1: Trust
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MEGATRENDS AND MEDIA 3 The differen
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MEGATRENDS AND MEDIA Research indin
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MEGATRENDS AND MEDIA education, wor
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MEGATRENDS AND MEDIA Acknowledgemen
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MEGATRENDS AND MEDIA THE MEDIA AS A
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MEGATRENDS AND MEDIA messages. 4 In
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MEGATRENDS AND MEDIA If this ambigu
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MEGATRENDS AND MEDIA the logic of t
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MEGATRENDS AND MEDIA recent decades
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MEGATRENDS AND MEDIA The media is a
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MEGATRENDS AND MEDIA Year’s gift,
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MEGATRENDS AND MEDIA 8 Instrumental
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MEGATRENDS AND MEDIA FOUCAULT, M.:
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MEGATRENDS AND MEDIA BUILDING CAPAC
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MEGATRENDS AND MEDIA of media and c
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MEGATRENDS AND MEDIA Finally, the t
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MEGATRENDS AND MEDIA type of commun
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MEGATRENDS AND MEDIA While this bas
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MEGATRENDS AND MEDIA and those that
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MEGATRENDS AND MEDIA This organisat
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MEGATRENDS AND MEDIA Trustworthy be
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MEGATRENDS AND MEDIA meet the chall
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MEGATRENDS AND MEDIA Strategic Pill
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MEGATRENDS AND MEDIA public communi
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MEGATRENDS AND MEDIA Yet there are
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MEGATRENDS AND MEDIA Conclusion The
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MEGATRENDS AND MEDIA INSIGHT INTO R
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MEGATRENDS AND MEDIA is also the in
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MEGATRENDS AND MEDIA criticism asso
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MEGATRENDS AND MEDIA cannot ask for
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MEGATRENDS AND MEDIA give the polic
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MEGATRENDS AND MEDIA political deci
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MEGATRENDS AND MEDIA Scheme 1: Medi
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MEGATRENDS AND MEDIA due to changed
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MEGATRENDS AND MEDIA NAVEH, C.: The
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MEGATRENDS AND MEDIA Perceptions of
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MEGATRENDS AND MEDIA characteristic
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MEGATRENDS AND MEDIA can conclude t
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MEGATRENDS AND MEDIA SCHWEIGER, W.:
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MEGATRENDS AND MEDIA RELIGIOSITY, M
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MEGATRENDS AND MEDIA These two prop
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MEGATRENDS AND MEDIA postmodern tim
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MEGATRENDS AND MEDIA world-view, an
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MEGATRENDS AND MEDIA 2.1 Identiicat
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MEGATRENDS AND MEDIA Table 1 Model
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MEGATRENDS AND MEDIA and understand
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MEGATRENDS AND MEDIA D/ Type of occ
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MEGATRENDS AND MEDIA social reality
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MEGATRENDS AND MEDIA with nostalgia
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MEGATRENDS AND MEDIA UNDERSTANDING
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MEGATRENDS AND MEDIA apparently, br
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MEGATRENDS AND MEDIA Recently, the
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MEGATRENDS AND MEDIA wider array of
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MEGATRENDS AND MEDIA There are thre
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MEGATRENDS AND MEDIA the nature of
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MEGATRENDS AND MEDIA the logic of a
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MEGATRENDS AND MEDIA power sharing
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MEGATRENDS AND MEDIA 5 The Progress
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MEGATRENDS AND MEDIA The popping up
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MEGATRENDS AND MEDIA of the global
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MEGATRENDS AND MEDIA that bandwagon
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MEGATRENDS AND MEDIA Contact data:
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MEGATRENDS AND MEDIA Education lead
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MEGATRENDS AND MEDIA Particular att
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MEGATRENDS AND MEDIA is minimal. Ye
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MEGATRENDS AND MEDIA The research s
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MEGATRENDS AND MEDIA was categorize
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MEGATRENDS AND MEDIA xenophobic or
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MEGATRENDS AND MEDIA to distance th
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MEGATRENDS AND MEDIA HENDL, J.: Kva
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MEGATRENDS AND MEDIA we do not spea
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MEGATRENDS AND MEDIA have sprung to
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MEGATRENDS AND MEDIA A signiicant w
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MEGATRENDS AND MEDIA general rule t
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MEGATRENDS AND MEDIA their gestures
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MEGATRENDS AND MEDIA nonverbal chan
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MEGATRENDS AND MEDIA KENDON, A.: Re
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MEDIA PARTNERS: 364
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Trnava 2015 ISBN 978-80-8105-720-5
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MEGATRENDS AND MEDIA

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