MEGATRENDS AND MEDIA

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TRANSFORMATION OF THE MEDIA GARDEN VÄLIVERRONEN, E.: Popularisers, Interpreters, Advocates, Managers and Critics. Framing Science and Scientists in the Media. In Nordicom Review, 2001, Vol. 2, No. 2, p. 39-47. ISSN 1403-1108. VAN ELTEREN, M.: Celebrity Culture, Performative Politics, and the Spectacle of “Democracy” in America. In The Journal of American Culture, 2013, Vol. 36, No. 4, p. 263-282. ISSN 1542-734X. VOGT, B.: To Ininity and Beyond: The Future of the Church and New Media. In VOGT, B. (ed.): The Church and New Media. Blogging Converts, Online Activists and Bishops Who Tweet. Huntington : Our Sunday Visitor, 2011, p. 190-206. WIECZOREK, B.: Wokół religii mediów. In Kultura-Media-Teologia, 2012, Vol.12, No. 3, p. 18-31. ISSN 2081-8971. ZAWADZKI, K.: Sprzedaż praw telewizyjnych jako kluczowe źródło przychodów wielkoformatowych imprez sportowych. In JAROSZ, M., DRZEWIECKI, P., PŁATEK P. (eds.): Sport w mediach. Warszawa : Dom Wydawniczy Elipsa, 2013, p. 510-529. Contact data: Dr hab. Andrzej Adamski, prof. UKSW Cardinal Stefan Wyszyński University in Warsaw Theological Faculty Institute of Media Education and Journalism Ul. Dewajtis 5 01-815 Warszawa POLAND a.adamski@uksw.edu.pl 39
MEGATRENDS AND MEDIA CREDIBILITY OF MESSAGE Marek Debnár ABSTRACT: The paper investigates the issue of credibility of message. Credibility of message has at least two aspects. Firstly, the criteria, which determine message credibility (e.g. certain practices), secondly, the philosophical problem of iction and noniction. The domains of iction and noniction are permeable by means of the narrative metalepsis. The traditional poetics deines metalepsis as a certain type of metonymy (the metonymical denotation of the consequence by means of the cause and vice versa), but the metalepsis can exceed this classic deinition and remove limits between the world one is talking about and the world in which one is talking. KEY WORDS: credibility, message, matalepsis, author, iction 1 Introduction Describing the media dimension with the metaphor of a “Media Garden” refers back to the semiotic and literary tradition. In his series of Harvard lectures Six Walks in the Fictional Woods (1994), Umberto Eco compares a text to a forest with forking paths and implicitly refers to the short story The Garden of Forking Paths (1941) by Jorge Luis Borges. The metaphor of a forest, similarly to the metaphor of a garden, points out that even perception has its own space and is also a certain kind of movement. The percipient of the media message is like a pedestrian – based on all the explicit and implicit connections, he always has to choose one of the ininite number of paths in the media garden. 2 The other Tiger Let’s start our thoughts from Jorge Luis Borges poem The Other Tiger. 1 The poem begins with associations of someone who is dreaming of a tiger. The poem does not explain why he is dreaming of it, but on the basis of some other texts we can presume that this is caused by a tiger 1 BORGES, J. L.: Dreamtigers. University of Texas Press, 1964. 40
Page 1 and 2: Faculty of Mass Media Communication
Page 3 and 4: MEGATRENDS AND MEDIA: Media Farm -
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Page 7 and 8: SCIENTIFIC CONFERENCE BOARD Dr. h.
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Page 11 and 12: CONTENTS Preface ..................
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Page 16 and 17: Transformation of the Media Garden
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TRANSFORMATION OF THE MEDIA GARDEN
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MEGATRENDS AND MEDIA INCREASING BUS
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MEGATRENDS AND MEDIA If we think mo
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MEGATRENDS AND MEDIA From another p
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MEGATRENDS AND MEDIA provides a cer
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MEGATRENDS AND MEDIA Benchmarking e
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MEGATRENDS AND MEDIA GALLO, P.: Uka
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MEGATRENDS AND MEDIA OLIGARS IN MED
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MEGATRENDS AND MEDIA economic magna
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MEGATRENDS AND MEDIA second one is
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MEGATRENDS AND MEDIA which they try
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MEGATRENDS AND MEDIA In the Czech R
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MEGATRENDS AND MEDIA at: . LANGE, W
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MEGATRENDS AND MEDIA NEW TRENDS IN
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MEGATRENDS AND MEDIA only to accura
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MEGATRENDS AND MEDIA 4 Media market
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MEGATRENDS AND MEDIA broader divers
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MEGATRENDS AND MEDIA we often witne
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MEGATRENDS AND MEDIA FIRST ATTEMPTS
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MEGATRENDS AND MEDIA 2. Cooperating
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MEGATRENDS AND MEDIA 1. Examination
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MEGATRENDS AND MEDIA it was obtaine
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MEGATRENDS AND MEDIA insert supplem
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MEGATRENDS AND MEDIA any business e
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MEGATRENDS AND MEDIA But even with
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MEGATRENDS AND MEDIA RESEARCH THE M
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MEGATRENDS AND MEDIA them to recipi
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MEGATRENDS AND MEDIA Table 1: Trust
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MEGATRENDS AND MEDIA 3 The differen
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MEGATRENDS AND MEDIA Research indin
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MEGATRENDS AND MEDIA education, wor
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MEGATRENDS AND MEDIA Acknowledgemen
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MEGATRENDS AND MEDIA THE MEDIA AS A
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MEGATRENDS AND MEDIA messages. 4 In
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MEGATRENDS AND MEDIA If this ambigu
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MEGATRENDS AND MEDIA the logic of t
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MEGATRENDS AND MEDIA recent decades
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MEGATRENDS AND MEDIA The media is a
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MEGATRENDS AND MEDIA Year’s gift,
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MEGATRENDS AND MEDIA 8 Instrumental
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MEGATRENDS AND MEDIA FOUCAULT, M.:
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MEGATRENDS AND MEDIA BUILDING CAPAC
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MEGATRENDS AND MEDIA of media and c
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MEGATRENDS AND MEDIA Finally, the t
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MEGATRENDS AND MEDIA type of commun
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MEGATRENDS AND MEDIA While this bas
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MEGATRENDS AND MEDIA and those that
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MEGATRENDS AND MEDIA This organisat
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MEGATRENDS AND MEDIA Trustworthy be
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MEGATRENDS AND MEDIA meet the chall
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MEGATRENDS AND MEDIA Strategic Pill
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MEGATRENDS AND MEDIA public communi
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MEGATRENDS AND MEDIA Yet there are
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MEGATRENDS AND MEDIA Conclusion The
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MEGATRENDS AND MEDIA INSIGHT INTO R
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MEGATRENDS AND MEDIA is also the in
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MEGATRENDS AND MEDIA criticism asso
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MEGATRENDS AND MEDIA cannot ask for
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MEGATRENDS AND MEDIA give the polic
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MEGATRENDS AND MEDIA political deci
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MEGATRENDS AND MEDIA Scheme 1: Medi
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MEGATRENDS AND MEDIA due to changed
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MEGATRENDS AND MEDIA NAVEH, C.: The
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MEGATRENDS AND MEDIA Perceptions of
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MEGATRENDS AND MEDIA characteristic
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MEGATRENDS AND MEDIA can conclude t
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MEGATRENDS AND MEDIA SCHWEIGER, W.:
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MEGATRENDS AND MEDIA RELIGIOSITY, M
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MEGATRENDS AND MEDIA These two prop
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MEGATRENDS AND MEDIA postmodern tim
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MEGATRENDS AND MEDIA world-view, an
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MEGATRENDS AND MEDIA 2.1 Identiicat
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MEGATRENDS AND MEDIA Table 1 Model
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MEGATRENDS AND MEDIA and understand
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MEGATRENDS AND MEDIA D/ Type of occ
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MEGATRENDS AND MEDIA social reality
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MEGATRENDS AND MEDIA with nostalgia
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MEGATRENDS AND MEDIA UNDERSTANDING
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MEGATRENDS AND MEDIA apparently, br
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MEGATRENDS AND MEDIA Recently, the
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MEGATRENDS AND MEDIA wider array of
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MEGATRENDS AND MEDIA There are thre
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MEGATRENDS AND MEDIA the nature of
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MEGATRENDS AND MEDIA the logic of a
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MEGATRENDS AND MEDIA power sharing
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MEGATRENDS AND MEDIA 5 The Progress
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MEGATRENDS AND MEDIA The popping up
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MEGATRENDS AND MEDIA of the global
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MEGATRENDS AND MEDIA that bandwagon
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MEGATRENDS AND MEDIA Contact data:
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MEGATRENDS AND MEDIA Education lead
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MEGATRENDS AND MEDIA Particular att
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MEGATRENDS AND MEDIA is minimal. Ye
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MEGATRENDS AND MEDIA The research s
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MEGATRENDS AND MEDIA was categorize
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MEGATRENDS AND MEDIA xenophobic or
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MEGATRENDS AND MEDIA HENDL, J.: Kva
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MEGATRENDS AND MEDIA we do not spea
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MEGATRENDS AND MEDIA have sprung to
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MEGATRENDS AND MEDIA A signiicant w
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MEGATRENDS AND MEDIA general rule t
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MEGATRENDS AND MEDIA their gestures
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MEGATRENDS AND MEDIA nonverbal chan
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MEGATRENDS AND MEDIA KENDON, A.: Re
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Trnava 2015 ISBN 978-80-8105-720-5
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MEGATRENDS AND MEDIA

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