MEGATRENDS AND MEDIA

TRANSCULTURAL COMMUNICATION AND MEDIA ART
assumed to fall, and after the collapse of the dollar, probably, the U.S. will
become unable to inance its numerous military bases. 51
The major component part of the U.S. strategy, thus, seems the gaining of
full control over the EU and Russia, and then utilizing this advantage in
the ight with China. It considers that Russia is unfriendly and hindrance
to its strategies, thus, it should be punished. The ongoing crisis in the
Ukraine may be seen as a manifestation of already existing frictions and
geopolitical conlict of interest between these major actors. Russia has
been consistently characterized in the western media as the aggressor;
however, several experts on this situation indicate that the U.S. and NATO
played an essential role in fomenting the uprising that resulted in a coup
that ousted Yanukovych in Ukraine. Also the ongoing support for the new
government in Kiev, alongside persistent demonization of Putin’s role, is
being seen as, has placed Eastern Europe back on the verge of a conlated
military conlict. Concerning this issue, for example, Kucinich argues
that “Under the guise of democratizing, the West stripped Ukraine of its
sovereignty with a U.S. backed coup, employed as a foil to advance NATO
to the Russian border and reignited the Cold War, complete with another
nuclear showdown.” 52
7 The Media Nexus
The media are integral components of today´s globalized human polity;
they relate to each of us. The media play several signiicant roles
within the human polity, in the national and global spaces, including
entertaining, opinion shaping, educating and the function of being a
platform of communication. As politics is being signiicantly shaped by
global transnational forces, simultaneously, communication becomes
essential in the process.
The media can facilitate effective intercultural and transcultural
communication. As a vehicle of ideas, it could transfer nonbiased
information, scientiic knowledge to the human polity, about various
aspects of life, to update and sharpen their thought, including the nature
51 VASILKO, T.: Rekordný dlh USA vyzerá hrozivo, no od bankrotu majú ďaleko.
[online]. [2013-10-10]. Available at: .
52 This has been cited by JON QUEALLY. In: Common Dreams, December 21,
2014. Also see DENNIS KUCINICH’S article in the edition of December 16,
2014.
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