MEGATRENDS AND MEDIA

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TRANSFORMATION OF THE MEDIA GARDEN and the editors are journalists – professionals who experience a lot of freedom and autonomy to meet the standards and the ethic codex of their products.. What trends can be expected in the media in the near future? Of course one can assume that ther is a recovery of the economy that is expected to be seen also in the media market. More and more print media will appear as digital. People will get used to using tablets and smart phones. People will read books and newspapers and will watch television programmes on these devices. There will be a shift in costs – more expensive and traditional media will be replaced by less expensive digital platforms. Also advertising companies and agencies will employ the new digital platforms. Implementing new trends in the media will need to develop new methods, new indicators of investment returned back in the media according to the requirements of the media economy. The most direct impact of the owner is seen at the extra-media level. The media are not only a resource of proit but of power. Media owners can promote the personal political and commercial interests. Only time will tell us if the transition of the ownership in the ield of media is driven by proit making or by utilizing the media effects. The transformation of other factors that have impact on it will show the impact on media the other factors have. BIBLIOGRAPHY: ADORNO, T.: Culture Industry. London : Sage, 1992. BAGDIKIAN, B. H.: The Media Monopoly. Boston : Beacon Press, 2000. BAUDRILLARD, J.: Praecessio Simulacrorum. In Host, 1996, Vol. 6, No. 6, p. 3-28. BURTON, G., JIRÁK, J.: Úvod do štúdia médií. Brno : Barrister & Principal 2001-2003, p.19. JIRÁK, J., KÖPPLOVÁ, B.: Médiá a spoločnosť. Praha : Portal, 2003. ČTK: Sklonková – pod politiky v novinách pracovat nelze. [online]. [2013- 9-11]. Available at: . MANKIW, N. G.: Zásady ekonómie. Praha : Grada 1999. MATÚŠ, J.: Médiá a kultúra. In Demokratizačná funkcia médií (Megatrendy a médiá 2014). Trnava : FMK UCM 2014. MCQUAIL, D.: Úvod do teorie masové komunikace. Praha : Portál, 2009. MCLUHAN, M.: Jak rozumět médiím. Praha : Mladá fronta, 2011. 95
MEGATRENDS AND MEDIA NOVÁKOVÁ, R.: Konkurencieschopnosť - marketingová stratégia malých a stredných podnikov. Trnava : KON-PRESS, 2013. 137s. www.opentat.sk www.medialne.sk Contact data: Dr.h.c. doc. Ing. Jozef Matúš, CSc. University of Ss. Cyril and Methodius Nám. J. Herdu 2 917 01 Trnava SLOVAK REPUBLIC jozef.matus@ucm.sk PhDr. Jana Galera, PhD. Faculty of Mass Media Communication University of Ss. Cyril and Methodius Nám. J. Herdu 2 917 01 Trnava SLOVAK REPUBLIC jana.galera@gmail.com 96
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Faculty of Mass Media Communication
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MEGATRENDS AND MEDIA: Media Farm -
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As the conference’s organisers, w
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SCIENTIFIC CONFERENCE BOARD Dr. h.
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PhDr. Andrea Koltaiová, PhD. Unive
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CONTENTS Preface ..................
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Dear Colleagues, Dear Scientiic Com
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Transformation of the Media Garden
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TRANSFORMATION OF THE MEDIA GARDEN
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Page 46 and 47: TRANSFORMATION OF THE MEDIA GARDEN
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MEGATRENDS AND MEDIA INCREASING BUS
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MEGATRENDS AND MEDIA If we think mo
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MEGATRENDS AND MEDIA From another p
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MEGATRENDS AND MEDIA provides a cer
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MEGATRENDS AND MEDIA Benchmarking e
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MEGATRENDS AND MEDIA GALLO, P.: Uka
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MEGATRENDS AND MEDIA OLIGARS IN MED
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MEGATRENDS AND MEDIA economic magna
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MEGATRENDS AND MEDIA second one is
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MEGATRENDS AND MEDIA which they try
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MEGATRENDS AND MEDIA In the Czech R
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MEGATRENDS AND MEDIA at: . LANGE, W
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MEGATRENDS AND MEDIA NEW TRENDS IN
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MEGATRENDS AND MEDIA only to accura
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MEGATRENDS AND MEDIA 4 Media market
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MEGATRENDS AND MEDIA broader divers
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MEGATRENDS AND MEDIA we often witne
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MEGATRENDS AND MEDIA FIRST ATTEMPTS
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MEGATRENDS AND MEDIA 2. Cooperating
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MEGATRENDS AND MEDIA 1. Examination
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MEGATRENDS AND MEDIA it was obtaine
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MEGATRENDS AND MEDIA insert supplem
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MEGATRENDS AND MEDIA any business e
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MEGATRENDS AND MEDIA But even with
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MEGATRENDS AND MEDIA RESEARCH THE M
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MEGATRENDS AND MEDIA them to recipi
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MEGATRENDS AND MEDIA Table 1: Trust
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MEGATRENDS AND MEDIA 3 The differen
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MEGATRENDS AND MEDIA Research indin
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MEGATRENDS AND MEDIA education, wor
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MEGATRENDS AND MEDIA Acknowledgemen
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MEGATRENDS AND MEDIA THE MEDIA AS A
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MEGATRENDS AND MEDIA messages. 4 In
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MEGATRENDS AND MEDIA If this ambigu
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MEGATRENDS AND MEDIA the logic of t
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MEGATRENDS AND MEDIA recent decades
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MEGATRENDS AND MEDIA The media is a
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MEGATRENDS AND MEDIA Year’s gift,
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MEGATRENDS AND MEDIA 8 Instrumental
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MEGATRENDS AND MEDIA FOUCAULT, M.:
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MEGATRENDS AND MEDIA BUILDING CAPAC
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MEGATRENDS AND MEDIA of media and c
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MEGATRENDS AND MEDIA Finally, the t
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MEGATRENDS AND MEDIA type of commun
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MEGATRENDS AND MEDIA While this bas
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MEGATRENDS AND MEDIA and those that
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MEGATRENDS AND MEDIA This organisat
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MEGATRENDS AND MEDIA Trustworthy be
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MEGATRENDS AND MEDIA meet the chall
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MEGATRENDS AND MEDIA Strategic Pill
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MEGATRENDS AND MEDIA public communi
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MEGATRENDS AND MEDIA Yet there are
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MEGATRENDS AND MEDIA Conclusion The
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MEGATRENDS AND MEDIA INSIGHT INTO R
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MEGATRENDS AND MEDIA is also the in
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MEGATRENDS AND MEDIA criticism asso
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MEGATRENDS AND MEDIA cannot ask for
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MEGATRENDS AND MEDIA give the polic
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MEGATRENDS AND MEDIA political deci
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MEGATRENDS AND MEDIA Scheme 1: Medi
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MEGATRENDS AND MEDIA due to changed
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MEGATRENDS AND MEDIA NAVEH, C.: The
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MEGATRENDS AND MEDIA Perceptions of
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MEGATRENDS AND MEDIA characteristic
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MEGATRENDS AND MEDIA can conclude t
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MEGATRENDS AND MEDIA SCHWEIGER, W.:
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MEGATRENDS AND MEDIA RELIGIOSITY, M
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MEGATRENDS AND MEDIA These two prop
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MEGATRENDS AND MEDIA postmodern tim
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MEGATRENDS AND MEDIA world-view, an
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MEGATRENDS AND MEDIA 2.1 Identiicat
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MEGATRENDS AND MEDIA Table 1 Model
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MEGATRENDS AND MEDIA and understand
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MEGATRENDS AND MEDIA D/ Type of occ
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MEGATRENDS AND MEDIA social reality
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MEGATRENDS AND MEDIA with nostalgia
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MEGATRENDS AND MEDIA UNDERSTANDING
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MEGATRENDS AND MEDIA apparently, br
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MEGATRENDS AND MEDIA Recently, the
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MEGATRENDS AND MEDIA wider array of
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MEGATRENDS AND MEDIA There are thre
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MEGATRENDS AND MEDIA the nature of
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MEGATRENDS AND MEDIA the logic of a
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MEGATRENDS AND MEDIA power sharing
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MEGATRENDS AND MEDIA 5 The Progress
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MEGATRENDS AND MEDIA The popping up
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MEGATRENDS AND MEDIA of the global
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MEGATRENDS AND MEDIA that bandwagon
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MEGATRENDS AND MEDIA Contact data:
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MEGATRENDS AND MEDIA Education lead
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MEGATRENDS AND MEDIA Particular att
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MEGATRENDS AND MEDIA is minimal. Ye
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MEGATRENDS AND MEDIA The research s
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MEGATRENDS AND MEDIA was categorize
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MEGATRENDS AND MEDIA xenophobic or
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MEGATRENDS AND MEDIA to distance th
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MEGATRENDS AND MEDIA HENDL, J.: Kva
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MEGATRENDS AND MEDIA we do not spea
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MEGATRENDS AND MEDIA have sprung to
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MEGATRENDS AND MEDIA A signiicant w
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MEGATRENDS AND MEDIA general rule t
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MEGATRENDS AND MEDIA their gestures
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MEGATRENDS AND MEDIA nonverbal chan
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MEGATRENDS AND MEDIA KENDON, A.: Re
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MEDIA PARTNERS: 364
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Trnava 2015 ISBN 978-80-8105-720-5
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