MEGATRENDS AND MEDIA

TRANSFORMATION OF THE MEDIA GARDEN
Graph 2: The use of mobile web vs. the use of standard connection
Source: www.morganstanley.com. 2013.
2.1 Types of apps
Mobile apps can be viewed from various points of view. Some of them
must be downloaded in advance from special mobile web store and
installed into a smart phone. But the market offers apps that are actually
adjusted websites and act as an independent app. Raluca Budiu from
Nielsen/ Norman Group Company describes three basic types of mobile
apps: native apps, web apps and hybrid apps. 5
Picture 1: Native vs. web vs. hybrid apps
Source: own processing
5 Scientiic worker focused on educational programs for mobile devices,
cognitive psychology for designers. She deals with the principles of
interaction between a man and a computer. She is the co-author of the
publication “Mobile Usability”. Source: BUDIU, R.: Mobile: Native Apps, Web
Apps, and Hybrid Apps. [online]. [2014-06-02]. Available at: .
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