MEGATRENDS AND MEDIA

TRANSFORMATION OF THE MEDIA GARDEN
In the context of these events, the media literacy can be deined as one of the
primary outcomes of complex and structured educational, enlightening
and scientiic activities, which with synergistic implementation result
in qualitative changes at the individual and societal level. The complex
of these activities is called media education. 1 Media education can also
be deined as the process of learning and teaching about the media.
“It is a long-term process, which is characterized by systematization and
purposefulness in the acquisition of media competence and increasing the
level of media literacy. “ 2
Media education is very dificult to deine as a separate scientiic
discipline, because it combines elements of media studies, pedagogy,
psychology, sociology, political science and other disciplines.
2 Mobile Applications
The arrival of smart phones has completely changed the perspective on
the use of mobile devices. To achieve maximum utilization of the potential
of smart phones having a performance compatible with computers, it
is necessary to develop new and even more sophisticated applications.
Mobile apps are special programs that the user can download from the
Internet and install to his mobile phone. Possibilities of using apps are
constantly expanding and they are limited only by speciic features of the
mobile devices. Besides playing games, users use apps, e.g. to purchase
products, get various information or to communicate.
Every day more and more users connect to the Internet by using a mobile
device. According to the research of the International Telecommunication
Union, there is more than 5.9 billion mobile phone in the world, more
than a billion of which is actively used. 3
1 VRABEC, N.: Metodologické aspekty výskumu mediálnej gramotnosti:
Limitujúce faktory výskumných nástrojov a stratégií. In: Megatrendy
a média 2013, Dotyk zla: Mediálna výchova a výchova médií. Trnava : FMK
UCM in Trnava. 2013, p. 234.
2 PETRANOVÁ, D.: Charakteristika predmetu mediálna výchova. In: Mediálna
výchova pre učiteľov stredných škôl. Trnava: FMK UCM in Trnava. 2011,
p. 190.
3 Kľúčoví ukazovatelia informačných a komunikačných technológií. [online].
[2013-01-04]. Available at: .
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