MEGATRENDS AND MEDIA

TRANSFORMATION OF THE MEDIA GARDEN
e. g. includes the value of establishing rules and setting limits, co-viewing
expects involvement in the child´s life. Active monitoring could include
many of the statements up – be involved in your child´s life, adapt your
parenting to it your child, help foster your childs´ independence, etc. This
is to say that media education messages are fully complementary with
expectations of contemporary parents. All these recommendations
could help prepare contemporary children for the coping with changing,
aggressive and unpredictable media messages. The more is contemporary
family saturated in the ield of media tools, the more should be parental
monitoring related to positive parenting and family values shared by
generations of contemporary adults.
We were able to study these values within our research of Czech parents
that was implemented at the University of Hradec Králové in 2012.
Through a questionnaire survey we obtained responses from 962 parents
of children aged 6-17 years, 523 mothers and 439 fathers. The children
were also interviewed; older children completed a questionnaire,
younger school children were asked by an interviewer who wrote the
responses down in the form. We obtained data from 466 children (233
boys and 233 girls) and could compare parents´ and children´s view of
the way the media education is carried out in their families. There it was
shown that most parents believed that it was necessary to set time for
the use of media and also to have a control or determine the content
which would the children spend on. Our indings have demonstrated that
parents were convinced that upbringing should consist of these aspects
of media regulation. Therefore we are convinced about the fact that
family media education belongs to the basic family values included in
“good parenting” of contemporary families.
of television mediation: ‘instructive mediation’, ‘restrictive mediation’, and
‘social coviewing’. In Journal of Broadcasting&Electronic Media, 1999, Vol.
43, No. 1, p. 52–66; NATHANSON, A. I.: Parent and child perspectives on
the presence and meaning of parental television mediation. In Journal of
Broadcasting&Electronic Media, 2001, Vol. 45, No. 2, p. 201–220; WARREN,
R.: Parental mediation of children’s television viewing in low-income families.
In Journal of Communication, 2005, Vol. 55, No. 4, p. 847–863.
129