MEGATRENDS AND MEDIA

TRANSCULTURAL COMMUNICATION AND MEDIA ART
topic is the category covering the segment which, at the same, introduces
the reader the context from which the segment was taken)
Sources
They form the wider basis for nostalgic reaction; they are based either
on the past, or the present
Triggers
They are the speciic grounds for nostalgic reaction - events, things,
people or moments triggering nostalgic reaction
Mode of expression
The manner in which the author mediates the nostalgic reaction
emphasizing the formal and explicit expressing of nostalgia in the text
Object
The speciic entity of nostalgic reaction usually representing something
lost or something absent in the present – an ideal, abstraction, an object,
etc.
In evaluating both types of tables, we adhered to the aforementioned and
pre-deined outline with the following points:
• Introduction, the summary of notions of individual text segments;
in what topics and contexts can nostalgic tendency be found?
• The evaluation of the results from the tables: the description of the
nature of nostalgia (the source, trigger, mode of expression, object):
what is the source, the trigger and the object of nostalgia and how
is nostalgia expressed?
• The deriving of wider dimensions of nostalgia: what are the basic
objects of nostalgic desire?
• The description of the nature of nostalgia: what is nostalgia like?
• The comparison of the dimensions of nostalgic paradigm deined by
Bryan S. Turner and wider dimensions of nostalgia identiied by us
in the conception of Michel Maffesoli.
3 Michel Maffesoli: conception of return
Maffesoli states that the era of the postmodern has not ended yet; rather
that we live in it at the moment. His social theory is stemming from the
“luxury and generosity of thought” that is not critical, rather emphatic
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